At an HR platform, I scaled Google Ads from initial micro-budget tests to $500K–$600K+ in monthly spend. I maintained ~50% D0 ROAS and 180–200%+ predicted LTV ROAS while contributing to growth from zero to 7-figure MRR in under two years.
For an NDA/ US-based B2C Ecommerce/Marketplace, I launched and optimized PPC campaigns across multiple platforms, contributing to 5–40% annual growth in paid-channel revenue and profit. I also turned Microsoft Ads from near-zero profit into a consistently profitable acquisition channel.
At an NDA/ IT outsourcing (B2B services), I ran 150+ marketing experiments that helped decrease Cost per MQL acquisition by 100%, identify over 10 efficient lead channels, and increase inbound marketing revenue by 600%. I also built an end-to-end marketing analytics system that improved total digital marketing ROAS by 3x.
As a freelance Full-stack Digital Marketing Specialist on Upwork, I completed more than 100 successful projects and created, managed, and optimized campaigns with a total budget of $5M+. My work has also included conversion tracking, analytics systems, BI dashboards, landing pages, and A/B tests.
