Shahzaib Khan

Independent performance marketing consultant for clients across the US, UAE, and UK, specializing in Meta Ads and Google Ads. Builds paid ad systems focused on profitable return on ad spend for lead generation and ecommerce using conversion optimization.

Independent performance marketing consultant for clients across the US, UAE, and UK.

Highlights:

• $13.6K Shopify revenue and 628 purchases at 3.11x ROAS for Recov, a premium recovery cream brand trusted by UFC and NFL athletes

• 28 qualified leads in 2 weeks for a US dental practice at a 50% booking rate

Specializing in Meta Ads, Google Ads, and server-side conversion tracking for lead genera

Managed end-to-end Google Ads and Meta (Facebook/Instagram) campaigns for local Pakistani businesses, driving qualified lead generation and online sales growth across diverse verticals.

Architected campaign structures from the ground up — conducting in-depth keyword research, building precise audience targeting and segmentation, and managing budgets to maximize efficiency and scale.

Continuously

Managed paid acquisition for 18 concurrent client accounts across healthcare, mental health, home services, and ecommerce in a US-based performance agency. Owned campaign performance optimization and built server-side tracking and Looker Studio dashboards across accounts.

Managed paid acquisition for 18 concurrent client accounts across healthcare, mental health, home services, and ecommerce at a US-based performance agency.

Highlights:

• $472K managed in a regulated healthcare vertical. 3,160 patient leads at $149 CPL
• $353K managed for a mental health treatment center. 7,350 leads at $48 CPL

Server-side tracking and Looker Studio dashboards built across acc

Contracted to manage paid acquisition for high-ticket B2B and medical aesthetics clients. Owned campaign strategy, tracking, and scaling, including conversion tracking and lead generation.

Contract role managing paid acquisition for high-ticket B2B and medical aesthetics clients.

Highlights:

• $311K managed for a B2B coaching client. 1,770 leads at $175 CPL
• $90.5K managed for a Miami plastic surgery clinic. 9,080 conversions at $9.96 CPA with an 11.26% conversion rate

Full ownership of campaign strategy, tracking, and scaling.

Concurrent with agency role at Antilles Digital

Short term agency role on a five person media buying team. Managed Meta and Google Ads campaigns across 25 client accounts in debt relief, solar, and health verticals.

Highlight: • Reduced Cost Per Lead by 45% in a single quarter

Built SOPs for campaign setup and reporting adopted across the full team.

Concurrent with agency role at Antilles Digital Media.

Short-term agency role on a five-person media buying team managing Meta and Google Ads across 25 client accounts in debt relief, solar, and health. Reduced cost per lead by 45% and built SOPs for campaign setup and reporting adopted across the team.

Managed a large scale B2B lead generation account with aggressive CPL targets and scaling windows.

Highlight: • $1.01M managed in Google Ads spend. 36,700 qualified B2B leads at $27.39 CPL across 100+ campaigns

Built and scaled a full direct response lead generation system from the ground up.

Managed a large-scale B2B lead generation account with aggressive CPL targets and scaling windows. Built and scaled a direct response lead generation system across 100+ campaigns and managed significant Google Ads spend.