Open to opportunities

Christine Barron

@christinebarron

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Previous roles include Head of Marketing, VP of Marketing, Head of Growth with 10+ years experience.

United States

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What I'm looking for

As a growth marketing lead for Marketer Hire, I worked with various companies across different markets with focus points on both SaaS as well as DTC ecommerce. Acting as the growth marketing lead for all of the various companies, from owning the go to market strategy to scaling an 8 figure DTC/Retail CPG company.

As Vice President of Marketing at HexClad, I managed the launch of 3 new products during my time while utilizing a $1M+ monthly paid acquisition budget and increased ROAS by 10% in 5 months by improving creative strategy and rebranding the website. I recruited Gordon Ramsey to partner with HexClad and worked with Gordon to outline his marketing strategy. By negotiating rates with Affirm, I saved HexClad over 6 figures of savings, which shows that I can go beyond the expectations of my role.
As the Head of Marketing for More Gym Members, I managed and implemented the beta launch of the SaaS product, which helped increase revenue by 30% through ARR. While at More Gym Members, I was a marketing consultant for Contact Out. I created a go-to market strategy that increased chrome downloads by 6% and decreased bounce rate by 10%.

I founded, scaled and exited my own supplemental nutrition company, Nova 3 Labs, an ecommerce D2C brand. I directly grew revenue by 1200% in four years. I launched eight product lines, scaled to 7 figures in revenue with a 3.9 ROAS for paid advertising, and found new vendors to save $50K+ in COGS. Nova 3 Labs was acquired in 2019 for 20X my initial investment. My entrepreneurial experience shows I am an excellent candidate for this role.

Experience

Current

Growth Marketing Lead

Current

Marketer Hire

Dec 2021 - Present (2 years 5 months)

With only 5% of applicants being accepted to Marketer Hire, I work exclusively in the roles of Growth & Strategy with various D2C & B2B companies.
● Manages end-to-end different marketing channels: strategy, planning, execution, budgeting, analysis and optimization.

B2B Marketing B2C Marketing B2B2C Marketing Growth Strategy Product Marketing

SENIOR MARKETING MANAGEMENT

contact out

Oct 2019 - Feb 2021 (1 year 4 months)

Oversaw the brand overhaul and implementation of the companies SaaS product, a plugin tool on LinkedIn which had over 200k users per month. Suggested and executed website CRO testing through implementation of chatbot services to decrease customer service emails and increases sales outreach.
exceeding Rev Targets by 150%.
● Improved inbound marketing efforts increasing revenue from 2.8Mi to 3.5M

B2B Marketing SaaS Marketing Account Management

Vice President of Marketing

Hexclad

Feb 2021 - Dec 2021 (10 months)

Focused on rebranding company to go from transactional/product focused to a lifestyle brand, while continuing to build a community through apps such as GRIN. Owned product development and roadmap from ideation through release strategy. Managed team of 12+ internal team members, agencies, and contractors to ensure marketing strategy was implemented while maintaining and increasing ROAS(Return on A

B2C Marketing SMS Marketing Paid Marketing Brand Marketing Email Marketing

(Fonder & Exited)/DIRECTOR MARKETING & SALES

Nova 3 Labs (Komplex Nutrition)

Sep 2015 - Oct 2019 (4 years 1 month)

Founded product based direct to consumer business, grew the company to 7 figures, 40X ROI and sold the company within 2 years for 20X. Guided eight product launches in the US and Canada, which included targeted marketing and promotional campaigns and marketing initiatives at the individual level of granularity for several product lines.

Growth Strategy B2C Marketing Marketing Strategy Product Development

HEAD OF U.S. MARKETING

More Gym Members

Oct 2019 - Feb 2021 (1 year 4 months)

Provide oversight and direction of operations of a remote US team. Engaged in strategy alignment, project management, and tracking metrics for five time zones. Led a six-figure marketing budget. Guided the launch of a SaaS product and supplied automated marketing services, including, mass emails and SMS messaging targeting business owners, increasing company visibility and brand awareness.

ABM GTM marketing B2B SaaS B2B Marketing Marketing Management