Open to opportunities

Jaime Graham

@jaimegraham

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Strategic marketing leader with 13+ years of experience driving brand growth.

United States

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What I'm looking for

I am seeking a role that fosters innovation and allows me to leverage my strategic marketing skills to drive brand growth while mentoring teams and collaborating with diverse stakeholders.

I am a strategic marketing leader with over 13 years of experience in driving brand growth and leading full-funnel strategies. My expertise lies in leveraging consumer insights and competitive intelligence to position brands for differentiation and growth. I have successfully managed substantial marketing budgets and have a proven track record of optimizing strategies to exceed business objectives while maintaining cost efficiency.

Throughout my career, I have led marketing initiatives for renowned brands, developing omnichannel marketing plans that have significantly improved conversion rates and subscription growth. I take pride in mentoring teams and fostering a collaborative environment that encourages innovative thinking and scalable marketing initiatives. My passion for data-driven decision-making has enabled me to achieve remarkable results, such as increasing website traffic by 250% YoY and improving customer lifetime value by 35%.

Experience

Work history, roles, and key accomplishments

Current

Brand & Growth Marketing Consultant

Current

Freelance

Dec 2024 - Present (6 months)

Delivered strategic brand, acquisition, and performance marketing strategy consulting for equine-focused businesses, guiding product launches, campaign development across paid and owned channels, and go-to-market planning. Advised on full-funnel growth strategies to improve visibility, drive customer engagement, and scale revenue.

Brand Strategy Performance Marketing Product Launch Campaign Development Go To Market Planning Full Funnel Marketing Customer Engagement Revenue Scaling

Senior Marketing Manager

CAASTLE

Sep 2019 - Dec 2024 (5 years 3 months)

Led the planning and execution of full-funnel acquisition and brand marketing strategies for client subscription brands. Oversaw eight-figure marketing budgets across paid, owned, and earned channels, analyzed performance, and optimized strategies to exceed business objectives while maintaining CAC efficiency.

Full Funnel Marketing Brand Marketing Budget Management Performance Analysis Strategy B2C Marketing Content Strategy SEO

Marketing Manager

Chobani

Jun 2018 - Sep 2019 (1 year 3 months)

Owned Chobani’s brand value propositions across emerging channels, identifying buyer personas, overseeing the customer journey, segmentation, and creating content. Spearheaded brand partnerships to drive brand awareness and trial across key clients.

Brand Management Customer Journey Mapping Content Creation Brand Partnerships

Marketing Manager

Davler Media

May 2016 - Jun 2018 (2 years 1 month)

Created B2B and B2C go-to-market strategies across five sectors. Collaborated with creative, editorial, and engineering teams to execute content campaigns and ensure timely asset production across channels.

Go To Market Strategy B2B Marketing B2C Marketing Social Media Marketing Display Advertising SEO SEM Email Marketing Team Leadership

Marketing Manager

Just Salad

Feb 2014 - May 2016 (2 years 3 months)

Developed and initiated marketing plans and campaigns that connected products and brand pillars with consumers. Delivered on objectives involving a broad range of marketing activities including SEM, programmatic, paid social, content, and email marketing.

Marketing Planning Campaign Management Brand Partnerships Grand Opening Marketing

Education

Degrees, certifications, and relevant coursework

Brandeis University

Master of Science, Digital Marketing & Design

Focused on advanced concepts in digital marketing and design, integrating strategic marketing principles with creative design applications. Developed expertise in leveraging digital platforms for brand growth and market differentiation.

Hofstra University

Bachelor of Business Administration, Brand & Marketing

Studied core principles of brand and growth marketing, gaining foundational knowledge in market analysis, consumer behavior, and strategic brand positioning. Prepared for a career in driving brand visibility and customer engagement.

Savannah College of Art & Design

Bachelor of Fine Arts, Advertising Design

Focused on advertising design, developing skills in visual communication, creative strategy, and campaign development. Gained practical experience in translating marketing objectives into compelling visual narratives.