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Juan Camilo Pinzon Giraldo

@juancamilopinzongira

Growth Marketing Manager at Hackmetrix who generated $284K in attributed revenue and automated outbound across 400+ named accounts.

Colombia

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At Hackmetrix, I own demand generation across LATAM for a cybersecurity SaaS company. I generated $284K in marketing-attributed closed revenue YTD on $196K of spend, with a 45% ROI.

I built and piloted an automated outbound engine across 400+ named accounts, combining Clay, HubSpot, and AI agents for research, enrichment, segmentation, and outreach. The system reduced manual prospecting workload by roughly 90%.

Previously, I built and led the marketing function at EyeCatch Networks across Colombia, Mexico, and the US. I generated $1.5M+ in pipeline and made Marketing directly accountable for roughly 20% of company sales.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Hackmetrix

Feb 2026 - Present (7 months)

Owns demand generation and outbound across Mexico, Chile, and the Andean region for a cybersecurity SaaS. Generated $284K in marketing-attributed closed revenue YTD on $196K spend (45% ROI) and built an automated outbound engine across 400+ named accounts.

Demand Generation Outbound ABM Clay HubSpot AI Agents Lead Scoring Lifecycle Management Funnel Reporting Field Marketing

Marketing Director, US, Mexico & Colombia

EyeCatch Networks

Dec 2022 - Jan 2026 (3 years 1 month)

Built and led a 5-person marketing team across three markets, generating $1.5M+ in pipeline. Managed paid acquisition, SEO, outbound, content, events, partnerships, and sales enablement.

Marketing Leadership Paid Acquisition SEO Outbound Content Marketing Event Marketing Partnerships Sales Enablement Google Ads Performance Analysis

Marketing Coordinator, Brand & Product

Herbalife Nutrition Colombia

May 2016 - Dec 2022 (6 years 7 months)

Led product launches across digital, OOH, TV, radio, and print, achieving sales targets within the first 90 days. Developed integrated marketing programs across SEO/SEM, social media, influencer marketing, and paid media.

Product Launch Digital Marketing SEO SEM Social Media Influencer Marketing Paid Media Agency Management Media Planning Budget Management

Digital Strategist, Marketing & Communications

Deloitte

Nov 2014 - May 2016 (1 year 6 months)

Led cross-channel digital strategy across SEM, SEO, social media, website, and digital content. Managed the external digital agency and served as webmaster for the firm's website and intranet.

Digital Strategy SEM SEO Social Media Content Strategy Web Management Agency Management