At Caleb Hammer / Dollarwise, I rebuilt a financial quiz with conditional scoring and automated routing to personalized course offers, membership pages, and follow-up campaigns. I also developed websites, landing pages, and sales funnels for paid and organic campaigns.
I implemented GA4, Google Tag Manager, Meta Pixel, and conversion events, then built Looker Studio dashboards and Google Sheets reports to track ad spend, attribution, revenue, conversions, and ROAS.
At AD AGENCY SNEEZE.IT, I managed the agency’s GoHighLevel system and created automated lead and membership workflows. I also developed Voice AI systems and legal intake chatbots to qualify accident-law leads.
At HL PRO TOOLS, I built custom GoHighLevel automations and snapshots for client and internal projects, and automated lead nurturing across calls, emails, SMS, voicemail, and forms. Earlier, I led a marketing relaunch at SMART TRAINING and led marketing for multiple restaurant brands and a real estate group at NEWSTREAM COMPANIES.
