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Chrissy FerrerCF
Open to opportunities

Chrissy Ferrer

@chrissyferrer

I build full-funnel B2B SaaS growth programs that increase product adoption, engagement, and revenue.

United States
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What I'm looking for

I'm looking to lead data-driven growth, digital, product marketing, or customer engagement programs in B2B SaaS or real estate technology, partnering closely with Sales, Product, and Customer Success to scale adoption and revenue.

At Intercontinental Exchange, I lead full-funnel growth marketing for MLS and real estate technology audiences, increasing platform adoption by 30% and third-party product sales by 100% through targeted campaigns, customer education, webinars, segmentation, and partner go-to-market programs.

Across more than 20 years at Black Knight and its predecessor brands, I built and scaled digital marketing, creative, and account management teams of up to 13 people. I've led demand generation, paid media, SEO, marketing automation, analytics, customer journey optimization, product launches, corporate rebrands, and major client conferences—helping drive a 230%+ increase in won deals and more than 35% higher engagement across channels.

Experience

Work history, roles, and key accomplishments

Intercontinental Exchange (ICE) logoII

Growth Marketing Senior Manager

Intercontinental Exchange (ICE)

Sep 2023 - Jun 2026 (2 years 9 months)

Led full-funnel growth marketing initiatives for MLS and real estate technology audiences, driving product launches, adoption, and revenue growth. Increased platform adoption by 30% and third-party product sales by 100% through targeted campaigns and partner marketing.

Education

Degrees, certifications, and relevant coursework

AI

American Marketing Institute

Marketing

Pursued professional development in marketing.

University of Illinois at Chicago logoUC

University of Illinois at Chicago

Bachelor's degree, Marketing

Studied marketing, communications, and public relations.

Jacksonville University logoJU

Jacksonville University

Bachelor's degree, Marketing

Studied marketing, communications, and public relations.

Tech stack

Software and tools used professionally

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