Chris F

Led projects and requirements gathering for AI automation and analytics initiatives supporting enterprise operations. Translated business needs into technical and system requirements for data and reporting solutions.

Analyzed gaps in financial reporting processes and built Power BI dashboards for Salesforce Lightning and loyalty credit card programs. Documented As-Is/To-Be workflows to support automation and OTC-related process improvements.

Led enterprise migration of GA4, Firebase, SQL Server, and Databricks data into Google Cloud BigQuery for Power BI conversion. Designed ETL specifications and built business process models that reduced manual data entry by 30%.

Ensured accurate data capture for global marketing and customer-care workflows. Produced technical documentation and training materials for business users.

Project-managed Salesforce Marketing Cloud installations and campaign-managed SFMC email campaigns for clients such as IKEA Canada, Ford, and TD Bank.

Developed digital catalog tracking using GA, GTM, and HotJar to support customer engagement analytics. Ran a Coach Loyalty program with Shopify and Salesforce Marketing Cloud.

Built web beacon tracking processes using GitHub and Google Analytics to support digital performance reporting for Outlook training email. Created a Loyalty Dashboard for multi-level guests in Tableau.

Conducted market and financial analysis to optimize retention campaigns using SQL and CRM data. Ran renewal programs to retain loyal customers and created email campaigns and SEO programs.

Managed CRM campaigns and customer data processes supporting sales and financial operations. Used Unica, CoreMetrics, and Postfuture email platform for Private Client Program.

Bachelor of Arts in Corporate Communications and Management.

Associate of Science in General Engineering.