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@yinglianglui
Experienced data analyst with a focus on operational process improvement.
I am a seasoned data analyst with over 10 years of experience in business and data analysis. My expertise lies in translating complex business requirements into actionable plans, identifying key issues, and articulating their impact effectively. I have spent 8 years specializing in digital marketing and advertising data, focusing on data operations and workflow improvement.
Throughout my career, I have overseen data operations, facilitating cross-functional communication to ensure the delivery of high-quality data to clients. My project management experience spans from initiation to execution, particularly in data migration and integration. At Kinesso, I successfully managed diverse teams across multiple countries, enhancing collaboration and ensuring data quality management.
My technical skills include proficiency in various data management tools such as Snowflake, AWS, and SQL, which I have utilized to refine data structures and develop validation frameworks. I am passionate about leveraging data to drive insights and improve operational efficiency, and I am committed to delivering optimal user experiences through reliable data solutions.
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Work history, roles, and key accomplishments
Kinesso
Feb 2018 - Apr 2024 (6 years 2 months)
Led migrations of Global Reporting to AWS and Snowflake, followed by a subsequent cloud infrastructure migration. Reorganized and integrated legacy reporting teams into a unified Data Operations group, enhancing flexibility and resource allocation. Identified supportability gaps and developed critical processes, including user onboarding and data quality metrics monitoring, to drive product succes
Intuit
Jan 2017 - Feb 2018 (1 year 1 month)
Successfully executed UAT on the new Intuit On-Line Payroll data mart, ensuring data integrity for accurate finance reporting. Conducted thorough data analysis, identifying discrepancies and defects, and providing detailed root cause analysis to the development team. Developed a comprehensive UAT summary report and presentation, facilitating a smooth transition to the new system.
Cadreon
Aug 2014 - Jan 2017 (2 years 5 months)
Supported Cadreon's billing and reporting solution across 24 markets and 25+ Demand-Side Platforms. Participated in migrating Cadreon Intelligence Business Reporting to Salesforce Marketing Cloud Intelligence, integrating programmatic advertising campaign data. Optimized data ingestion and transformation processes by mapping and transforming input data files, ensuring accurate calculations.
PG&E
May 2014 - Aug 2014 (3 months)
Ensured all data was accurately sourced and set up into the Marketing Decision Support System database. Developed the data validation policy and scripts to ensure data integrity. Maintained key tables for the Energy Efficiency Portfolio in MDSS to support programs generating over 200,000 energy efficiency related rebates annually.
Kaiser Permanente
Jan 2013 - Nov 2013 (10 months)
Performed data configuration, analysis, and quality monitoring for the Medicare Total Sales Systems. Maintained and conducted quality checks on master data files including Medicare plan coverage, zip codes, facilities, and users. Uploaded, transformed, and transmitted Medicare data files to third party vendors, facilitating seamless data exchange.
IGT (International Game Technology)
Aug 2005 - Jan 2013 (7 years 5 months)
Designed and implemented scalable data warehouse solutions, leveraging star schema modeling to support efficient querying and analytics. Developed robust ETL processes for seamless data loading and transformation using PL/SQL. Designed, developed, and implemented a comprehensive financial and reporting data mart to aggregate raw data.
Degrees, certifications, and relevant coursework
Manager Blueprint Training, Management Training
Certified in Oracle Financials Functional Foundation Release 11, Oracle Financials
Bachelor of Science, Computer Information Systems
Associate of Arts, Accounting
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