Chloé Ripoche

· Lead integrated growth strategy across media, product, and audience development for a sports & entertainment platform serving 25+ markets.
· Direct a cross-functional team of editors, designers, and communications specialists, aligning editorial output with growth KPIs.
· Drive multichannel audience engagement campaigns, combining paid, owned, and earned levers to accelerate platform scale in em

Digital media lead at MoveUp Media in Rio de Janeiro.

· Owned full-funnel digital strategy for McDonald's Italy, Bacardi Group, Levi's and others, covering paid search, social, programmatic, and video.
· Led a team of 15+ digital specialists across planning, buying, and analytics disciplines.
· Managed a portfolio of €60M in annual digital media investment.

· Developed and executed digital media strategies for Heineken and PUIG across Italy, balancing brand campaigns with performance objectives.
· Supervised day-to-day planning and activation across display, social, and video platforms.

· Developed and executed digital media strategies across paid search, display, and social, supporting Toyota's vehicle launch campaigns and always-on activity.
· Managed cross-channel planning and buying, ensuring alignment between digital tactics and broader communications objectives.
· Coordinated with creative, data, and client teams to deliver integrated campaigns across the full purchase funn

· Owned digital media strategy and activation across paid search, programmatic display, social, and video for Vodafone, a major telecoms brand operating in a highly competitive category.
· Supervised a team of planners and buyers, overseeing day-to-day campaign management, performance reporting, and optimisation cycles.
· Translated brand and performance objectives into channel-specific media plan

· Planned and deployed web advertising campaigns across display, search, and video for brands including Renault, Sony Pictures, H&M, and Paddy Power.
· Produced performance reports and strategic recommendations, translating data into actionable insights for client and internal teams.
· Conducted regular competitive analysis to identify market opportunities and inform media investment decisions.
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· Assisted in developing advertising and promotional materials to support productions and audience development.
· Coordinated logistical planning for touring activity, managing timelines and liaison with venues and partners.

· Contributed to diagnostic and analytical work on public sector efficiency and organisational issues for government clients.
· Supported the development of strategic recommendations and consulting deliverables under senior supervision.

Completed a Professional Certificate in Digital Marketing focused on marketing strategy and digital growth.

Completed a Business School program with a Marketing major.