Open to opportunities

Fernando Menezes

@fernandomenezes

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Digital marketer with 10+ years of influencer marketing expertise.

Brazil

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What I'm looking for

I am looking for a role that allows me to innovate in digital marketing, focusing on influencer partnerships and creative campaign strategies while fostering a collaborative team environment.

I am a digital marketer with over a decade of experience specializing in influencer marketing and social media strategy. My journey has allowed me to work with renowned brands such as Porsche, Netflix, and Amazon, where I have successfully managed multi-million dollar budgets and executed campaigns that significantly increased online sales and brand awareness.

At TikTal, I led a team to deliver nearly 100 influencer marketing videos monthly, achieving an impressive reach of 300,000 people per video. My focus on data-driven insights has enabled me to optimize campaigns effectively, resulting in an 80% increase in online sales for major clients. I thrive in dynamic environments and am passionate about leveraging influencer partnerships to drive revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Head of Campaign Associates

Current

TikTal

Feb 2023 - Present (2 years 4 months)

Managed and executed influencer marketing campaigns for high-profile brands, overseeing a $24 million budget and delivering nearly 100 videos monthly. Increased online sales for clients by over 80% through strategic influencer partnerships and campaign analytics.

Influencer Marketing Campaign Management Budget Oversight Social Media Strategy Team Leadership Analytics Content Creation Negotiation Performance Metrics

Influencer Marketing and Social Media Manager

Another Company

Oct 2022 - Jan 2023 (3 months)

Led the digital campaign launch for Hype Energy Drink, managing influencer partnerships and community engagement to enhance brand awareness in music, art, and sports sectors.

Influencer Marketing Campaign Management Community Building Content Strategy Team Management KPI Analysis Brand Awareness Negotiation Reporting

Influencer Marketing and Social Media Manager

TUDDU

Feb 2022 - Jul 2022 (5 months)

Developed and executed both paid and organic social media strategies for multiple brands, achieving significant reach and engagement through influencer partnerships and live shopping events.

Social Media Strategy Brand Partnerships Paid Advertising Team Leadership Content Planning Community Management Reporting Brand Strategy

Digital Marketing and Influencer Marketing Manager

Artery

Oct 2021 - Jan 2022 (3 months)

Managed global communication and digital marketing strategies for Jaguar Parade NYC 2022, creating campaigns that engaged artists and influencers while analyzing performance metrics.

Digital Marketing Global Communications Content Development Budget Management Performance Analysis Strategic Planning Event Coordination KPI Analysis Reporting

Digital Marketing Manager and Influencer Marketing

FSB Comunicação

Jun 2021 - Nov 2021 (5 months)

Executed a national social selling campaign for Riachuelo, achieving a 70% revenue increase through innovative influencer marketing strategies and customer engagement.

Social Selling Influencer Marketing Revenue Customer Engagement Campaign Execution Team Management Relationship Building Social Media Strategy Reporting KPI Analysis

Influencer Marketing and Social Media Manager

FR&SH PR

Aug 2020 - Jul 2021 (11 months)

Designed and executed successful national campaigns for Amazon Alexa and Kindle, achieving significant sales and engagement through strategic influencer partnerships.

Influencer Marketing Social Media Strategy Sales Growth Content Creation Team Leadership Reporting Event Management

Social Media Manager

WonderID Agency

Nov 2019 - Aug 2020 (9 months)

Managed social media for a wine importer, achieving revenue growth through effective content strategies and automated reporting on KPIs.

Social Media Management Content Strategy Revenue KPIs Team Management Marketing Automation Brand Development Analytics Campaign Optimization

Executive Producer and Social Media Manager

InLove Magazine

May 2019 - Nov 2019 (6 months)

Produced photo shoots and managed social media strategy, enhancing brand visibility and engagement across platforms.

Production Management Social Media Strategy Budget Management Content Creation Team Coordination Negotiation Reporting

Social Media Manager

Freelancer

Jan 2017 - Jan 2019 (2 years)

Implemented marketing tactics for various clients, achieving significant growth in social media followers and engagement.

Social Media Management Content Strategy Reporting Growth Strategies Community Engagement Analytics

Social Media Manager

Index Conectada

Oct 2015 - Nov 2016 (1 year 1 month)

Executed social media campaigns for Vivara, leading to increased revenue and engagement through influencer collaborations.

Campaigns Influencer Collaboration Revenue Team Management Content Creation Reporting Brand Strategy KPI Analysis Community Management

Social Media Coordinator

F*hits

Mar 2013 - Apr 2015 (2 years 1 month)

Directed influencer campaigns for new product launches, achieving high reach and engagement while reporting on fashion trends from Italy.

Product Launches Social Media Strategy Content Creation Team Coordination Analytics Reporting

Education

Degrees, certifications, and relevant coursework

Istituto Europeo di Design

Master of Science, Fashion Marketing

2011 - 2012

Completed a Master of Science in Fashion Marketing, focusing on the intersection of fashion and marketing strategies to enhance brand visibility and consumer engagement.

PUC MG

Bachelor of Science, International Relations

2007 - 2010

Earned a Bachelor of Science in International Relations, studying global politics, economics, and the dynamics of international cooperation and conflict.