Daniel Moura

Developed social content strategy including editorial guidelines, channel formats, distribution approach, and community building. Translated client needs into creative briefs and collaborated with creative, media, and data teams to launch a new strategy for Women to Watch Brazil.

Led integrated communication and media strategies across Brazil, Mexico, Colombia, and Peru for global and regional clients. Managed campaign governance, budgets, and performance KPIs to optimize results and ensured narrative consistency across agencies and internal teams.

Led performance intelligence and measurement frameworks to support brand planning, communication strategy, and campaign optimization. Built dashboards and executive reports to translate brand and media KPIs into decision-ready insights for multi-brand, multi-market teams.

Owned integrated digital and omnichannel planning, aligning global positioning with local execution for flagship campaigns. Defined communication ecosystems, message platforms, and stakeholder journeys, including support for award-winning work such as the "Journey for Inspiration" campaign.

Led the digital communication strategy for Brazil’s first fully integrated digital news coverage during municipal elections for Band News. Coordinated multidisciplinary workflows and defined KPIs and content strategies across platforms.

Led brand communication, content, and creative strategies for entertainment, technology, and consumer brands. Ensured campaign consistency from concept to execution and presented strategic proposals to local and global clients.

Developed digital and content strategies and assets for 60+ film campaigns, planning integrated and digital-first social programs. Supported award-recognized campaigns through editorial calendars, audience strategies, and performance optimization across social and digital platforms.

Earned a bachelor's degree in Advertising from Universidade Tiradentes.