Chloe Whitaker

I’m a Content Strategist with 8+ years of experience building content strategy informed by SEO/GEO and aligned with audience needs and campaign objectives. I’m known for driving content creation, improving processes, and executing customer-focused initiatives that measurably increase engagement.

At Cisco Security (06/2021 – Present), I lead data-backed strategy for Duo.com. I developed and executed a SEO-data-and-analytics informed content plan that improved conversion rates by 10%, increased website traffic by 9%, and grew ChatGPT referrals by 16%.

As Blog Manager & Content Strategist (Cisco Security & Cisco Duo Blogs, 06/2021 – 09/2024), I collaborated cross-functionally to create an overarching content strategy, write and edit optimized blog content, and develop social promotional support to generate leads. I designed and implemented a strategy that increased web traffic by 75% and built a content calendar that improved engagement on seasonal launch announcements by 10%.

Previously at Socius Marketing (07/2019 – 06/2021), I supported 15+ clients at a time by conducting SEO and keyword research, building content strategies, and overseeing end-to-end web content development—from writing and editing to content staging and publication. I also led workshops to train teams on content best practices and content SEO principles, raising standards and strengthening internal collaboration.