Open to opportunities

Chi-Ao Huang

@chiaohuang

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Results-driven digital marketing analyst with expertise in data analysis and campaign optimization.

United States

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What I'm looking for

Seeking a challenging role that leverages my analytical and marketing skills to drive business growth and improve ROI, with opportunities for career advancement and professional development.

As a seasoned digital marketing analyst, I leverage my expertise in data analysis and campaign optimization to drive business growth and improve ROI. With a proven track record of success in strategizing and executing paid search campaigns, I excel in optimizing bidding strategies, identifying trends, and reallocating budgets to maximize campaign performance.

My experience in managing consumer electronic projects, enhancing B2B digital ads, and leading overstock inventory reduction projects has equipped me with the skills to drive sales growth, improve brand awareness, and optimize business outcomes. I am well-versed in using data visualization tools like Tableau and Excel to generate performance reports and provide actionable insights to stakeholders.

With a strong educational background in Business Analytics and Finance, I possess a unique blend of analytical and business acumen. I am certified in Google Analytics and Bloomberg Market Concepts, and proficient in languages like English, Mandarin, and Japanese.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Analyst

Current

FY International LLC

Jun 2022 - Present (2 years 11 months)

Strategized and executed paid search campaigns across multiple e-commerce platforms, driving a 13% sales increase by optimizing bidding strategies.

Google Analytics SEO SEM Digital Marketing Email Marketing Content Marketing Campaign Management Bid Management Paid Search PPC Project Management

Marketing Operations Specialist

Eazzy Consulting LLC

Feb 2022 - Jun 2022 (4 months)

Improved credit score assessment accuracy by 8% through analyzing large datasets from relational databases to assess credit scores and recommend loan/mortgage products.

SQL Excel Tableau Python Business Analysis

Senior Account Specialist

Fubon Insurance Co Ltd

Mar 2015 - Jan 2019 (3 years 10 months)

Increased client base by 25% through targeted recruitment and cultivation of potential clients, building and maintaining strong business relationships to drive growth and manage service issues.

Sales Account Management Client Relationship Management Business Development

Education

Degrees, certifications, and relevant coursework

Hofstra University

MBA, Business Analytics & Finance

2019 - 2021

Completed an MBA with a focus on Business Analytics and Finance, gaining expertise in data analysis, financial modeling, and strategic decision-making.