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@chiaohuang
Results-driven digital marketing analyst with expertise in data analysis and campaign optimization.
As a seasoned digital marketing analyst, I leverage my expertise in data analysis and campaign optimization to drive business growth and improve ROI. With a proven track record of success in strategizing and executing paid search campaigns, I excel in optimizing bidding strategies, identifying trends, and reallocating budgets to maximize campaign performance.
My experience in managing consumer electronic projects, enhancing B2B digital ads, and leading overstock inventory reduction projects has equipped me with the skills to drive sales growth, improve brand awareness, and optimize business outcomes. I am well-versed in using data visualization tools like Tableau and Excel to generate performance reports and provide actionable insights to stakeholders.
With a strong educational background in Business Analytics and Finance, I possess a unique blend of analytical and business acumen. I am certified in Google Analytics and Bloomberg Market Concepts, and proficient in languages like English, Mandarin, and Japanese.
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Work history, roles, and key accomplishments
FY International LLC
Jun 2022 - Present (3 years 5 months)
Strategized and executed paid search campaigns across multiple e-commerce platforms, driving a 13% sales increase by optimizing bidding strategies.
Fubon Insurance Co Ltd
Mar 2015 - Jan 2019 (3 years 10 months)
Increased client base by 25% through targeted recruitment and cultivation of potential clients, building and maintaining strong business relationships to drive growth and manage service issues.
Degrees, certifications, and relevant coursework
MBA, Business Analytics & Finance
2019 - 2021
Completed an MBA with a focus on Business Analytics and Finance, gaining expertise in data analysis, financial modeling, and strategic decision-making.
Software and tools used professionally
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