KHKelly Hiw
@kellyhiw
Dynamic Data Analyst with expertise in market analysis and digital strategies.
United StatesWhat I'm looking for
I am a dynamic Data Analyst with over three years of experience in data analysis projects across the FMCG and telecommunications sectors. My expertise lies in market analysis, digital marketing strategies, and competitor evaluation. I have a proven track record of enhancing clients' market competitiveness through actionable insights and effective research methodologies.
Throughout my career, I have spearheaded big data research projects and developed data systems for leading FMCG companies. My role involved evaluating clients' market competitiveness and social performance through in-depth data analysis, as well as engineering innovative digital marketing solutions that effectively addressed client needs. I am passionate about leveraging my analytical skills and industry knowledge to drive data-driven decisions and support strategic initiatives in an innovative environment.
Experience
Work history, roles, and key accomplishments
Data Analyst
Datastory Co., Ltd.
Nov 2018 - Dec 2019 (1 year 1 month)
Spearheaded big data research projects and developed data systems for leading FMCG companies. Evaluated clients' market competitiveness and social performance through in-depth data analysis. Engineered innovative digital marketing solutions that effectively addressed client needs.
Consultant
Guangdong Telecom Planning and Design Institute
Apr 2018 - Nov 2018 (7 months)
Provided consulting services to iron tower companies, mobile network operators, and government entities. Scrutinized market competition by collecting intelligence, conducting business analyses, and researching intelligent city initiatives and business cooperation feasibility.
Research Executive
Ipsos Marketing and Consulting Co., Ltd.
Nov 2016 - Oct 2017 (11 months)
Oversaw project management for key account clients, including identifying research needs, designing questionnaires, and implementing studies. Collaborated in research design, proposal writing, content analysis, desk research, and report generation. Facilitated research for multiple FMCG and technology companies, focusing on market demands, brand positioning, and customer usage and attitudes (U&A).
Education
Degrees, certifications, and relevant coursework
TQThe University of Queensland
Bachelor of Economics, Business Economics and Law
Activities and societies: Focus on Brand Management, Product Management, Market Analysis.
Focused on Brand Management, Product Management, and Market Analysis. Gained expertise in economic principles applied to business contexts.
SUSun Yat-sen University
Bachelor of Management, Management
Activities and societies: Focus on Corporate Finance, macro/micro economics.
Focused on Corporate Finance and macro/micro economics. Developed a strong foundation in management principles and economic theories.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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