Open to opportunities

Chia Liao

@chialiao

Message

I turn audience and market research into cultural and marketing strategies across digital platforms.

Hong Kong

Message

What I'm looking for

I'm looking to contribute audience insights, market research, and strategic communications to roles at the intersection of art, culture, and business, particularly in the global art market, audience engagement, and cultural institutions.

I've led audience, market, and competitor research for Oak through ThinkCol at HKU Business School, translating findings into a data-driven pricing strategy and go-to-market recommendations. At Ogilvy Beijing and Plant-Based Canada, I analyzed audience behaviour and engagement trends, prepared campaign recommendations, and coordinated communications and content delivery.

I also co-founded Two Reeds, a bilingual documentary project exploring cross-cultural identity through long-form interviews, research, scripting, production coordination, and editorial management. Drawn to the intersection of art, culture, and business, I bring experience in cultural research, audience engagement, digital content, and cross-cultural communication.

Experience

Work history, roles, and key accomplishments

Current

Co-founder & Cultural Researcher

Current

Two Reeds

Jan 2025 - Present (1 year 7 months)

Co-founded and manages a bilingual documentary project exploring cross-cultural identity and cultural exchange. Responsible for project planning, guest outreach, interview research, scripting, production coordination, and editorial management.

Project Planning Scripting Production Coordination Editorial Management Bilingual Content Xiaohongshu WeChat

Marketing Strategy Consultant

ThinkCol

Apr 2026 - Jun 2026 (2 months)

Led audience and market research for Oak, conducted competitor analysis, and developed a data-driven pricing strategy. Delivered strategic recommendations through a client presentation and coordinated cross-functional team workflow.

Audience Research Market Research Competitive Analysis Pricing Strategy Strategic Recommendations Client Presentations

Publicity Intern

Plant-Based Canada

Sep 2024 - Jan 2025 (4 months)

Conducted audience research, analyzed engagement trends, and benchmarked competitor organizations. Managed stakeholder communications and localized a 30-page UK publication for Canadian audiences.

Audience Research Benchmarking Stakeholder Communication Content Localization Social Media Content

Account Executive Intern

Ogilvy

Jul 2024 - Aug 2024 (1 month)

Conducted consumer, market, and competitor research across major Chinese digital platforms. Analyzed competitor communication strategies and prepared client-facing presentations summarizing market insights and campaign recommendations.

Consumer Research Market Research Competitor Research Digital Platforms Client Presentations Communication Strategy

Content Specialist

RuiChiYouChuang International Cultural Media

May 2023 - Aug 2023 (3 months)

Developed and scheduled digital content across multiple social media platforms, maintaining editorial calendars and coordinating between marketing and design teams. Tracked campaign performance and maintained reporting documentation.

Content Development Social Media Management Editorial Calendar Campaign Tracking Reporting

Education

Degrees, certifications, and relevant coursework

University of Hong Kong

Master of Science, Marketing

2025 -

Pursuing a Master of Science in Marketing at HKU Business School, with coursework in consumer insights, applied marketing research, digital marketing, corporate communications, and Python for business analytics.

University of Toronto

Bachelor of Arts, Cinema Studies

2021 - 2025

Grade: 3.7/4.0

Activities and societies: Dean's List Scholar: Winter 2022, Winter 2023, Summer 2023

Earned a Bachelor of Arts in Cinema Studies with minors in Book & Media Studies and History & Philosophy of Science & Technology. Graduated with a GPA of 3.7/4.0 and was named to the Dean's List in multiple terms.