Phoebe Luo
@phoebeluo
Cross-functional strategy and operations professional turning market insights into actionable decisions for partnerships and growth.
What I'm looking for
I’m a cross-functional strategy and operations professional with experience in market research, commercial due diligence, partnerships, and cross-border projects. I structure ambiguous problems, coordinate stakeholders, and turn insights into clear, actionable decisions.
In my current role as an Assistant Digital Marketing Manager (HK), I support cross-border business development and partnership initiatives across Hong Kong, Mainland China, and Macau. I developed customer and partnership positioning for a potential premium-product collaboration with the Hong Kong Jockey Club, and I conducted commercial, regulatory, and operational research for initiatives including CIIE participation and a Macau investment-promotion visit.
Previously at Zendal, I conducted market research, feasibility assessment, and business planning for cross-border projects in sustainable products and new business development. I built business cases and financial models, coordinating institutional, commercial, and public-sector stakeholders to support partnerships and a third-party carbon audit, and I also completed strategy and enterprise risk consulting experience across agencies and Greater China.
Experience
Work history, roles, and key accomplishments
Assistant Digital Marketing Manager
Pace Supply Chain International Ltd
Sep 2025 - Present (10 months)
Supports cross-border business development and partnership initiatives across Hong Kong, Mainland China, and Macau by coordinating internal teams, commercial partners, and public-sector stakeholders. Conducts commercial, regulatory, and operational research for initiatives including CIIE participation and a Macau investment-promotion visit.
Strategy Business Development Associate
Zendal
Oct 2023 - Aug 2025 (1 year 10 months)
Conducts market research, feasibility assessment, and business planning for cross-border sustainable product and new business development projects. Builds business cases, financial models, proposals, and partner materials and coordinates stakeholders to support partnerships and a third-party carbon audit.
Strategy Intern
Landor & Fitch
Feb 2023 - Jul 2023 (5 months)
Supports strategy projects for global clients across multiple sectors by conducting competitor, consumer, and trend research. Contributes to work related to market entry, overseas expansion, and differentiation.
Fintech Advisory Intern
Mambu Asia Pacific Pte Ltd
Jul 2022 - Sep 2022 (2 months)
Researches banking markets, competitors, product trends, and regulations across APAC countries. Produces client-ready analyses and five-year partner planning models for a global cloud-banking fintech.
Enterprise Risk Business Consultant
Ernst & Young
Sep 2021 - Dec 2021 (3 months)
Conducts process interviews and risk assessments and maps controls and risk areas. Supports management teams in developing mitigation actions across the Greater China region.
Independent Strategy Due Diligence
Greater China Project-based
Jan 2026 - Present (6 months)
Screens acquisition and new-venture opportunities and performs preliminary commercial due diligence. Structures evidence gaps and risks into diligence questions, investment conditions, and decision briefs for business owners.
Education
Degrees, certifications, and relevant coursework
National University of Singapore
Master of Science in Management, Management
2022 - 2023
Grade: GPA: 4.00/5.00
Completed an MSc in Management, including the CEMS MIM component. Exchange terms included studies at LSE and HEC Paris.
Pennsylvania State University
Bachelor of Science, Applied Statistics & Enterprise Risk Management
2017 - 2020
Grade: GPA: 3.80/4.00
Earned a B.S. with a focus on Applied Statistics and Enterprise Risk Management. Recognized with the Dean's List for six consecutive semesters.
Availability
Location
Authorized to work in
Job categories
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