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Phoebe LuoPL
Open to opportunities

Phoebe Luo

@phoebeluo

Cross-functional strategy and operations professional turning market insights into actionable decisions for partnerships and growth.

Hong Kong
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What I'm looking for

I’m looking for a role where I can lead cross-border market research and commercial due diligence, coordinate stakeholders, and build partnerships—turning ambiguous inputs into structured decision briefs, models, and execution plans.

I’m a cross-functional strategy and operations professional with experience in market research, commercial due diligence, partnerships, and cross-border projects. I structure ambiguous problems, coordinate stakeholders, and turn insights into clear, actionable decisions.

In my current role as an Assistant Digital Marketing Manager (HK), I support cross-border business development and partnership initiatives across Hong Kong, Mainland China, and Macau. I developed customer and partnership positioning for a potential premium-product collaboration with the Hong Kong Jockey Club, and I conducted commercial, regulatory, and operational research for initiatives including CIIE participation and a Macau investment-promotion visit.

Previously at Zendal, I conducted market research, feasibility assessment, and business planning for cross-border projects in sustainable products and new business development. I built business cases and financial models, coordinating institutional, commercial, and public-sector stakeholders to support partnerships and a third-party carbon audit, and I also completed strategy and enterprise risk consulting experience across agencies and Greater China.

Experience

Work history, roles, and key accomplishments

PL
Current

Assistant Digital Marketing Manager

Pace Supply Chain International Ltd

Sep 2025 - Present (10 months)

Supports cross-border business development and partnership initiatives across Hong Kong, Mainland China, and Macau by coordinating internal teams, commercial partners, and public-sector stakeholders. Conducts commercial, regulatory, and operational research for initiatives including CIIE participation and a Macau investment-promotion visit.

ZE

Strategy Business Development Associate

Zendal

Oct 2023 - Aug 2025 (1 year 10 months)

Conducts market research, feasibility assessment, and business planning for cross-border sustainable product and new business development projects. Builds business cases, financial models, proposals, and partner materials and coordinates stakeholders to support partnerships and a third-party carbon audit.

ML

Fintech Advisory Intern

Mambu Asia Pacific Pte Ltd

Jul 2022 - Sep 2022 (2 months)

Researches banking markets, competitors, product trends, and regulations across APAC countries. Produces client-ready analyses and five-year partner planning models for a global cloud-banking fintech.

EY

Enterprise Risk Business Consultant

Ernst & Young

Sep 2021 - Dec 2021 (3 months)

Conducts process interviews and risk assessments and maps controls and risk areas. Supports management teams in developing mitigation actions across the Greater China region.

Education

Degrees, certifications, and relevant coursework

National University of Singapore logoNS

National University of Singapore

Master of Science in Management, Management

2022 - 2023

Grade: GPA: 4.00/5.00

Completed an MSc in Management, including the CEMS MIM component. Exchange terms included studies at LSE and HEC Paris.

Pennsylvania State University logoPU

Pennsylvania State University

Bachelor of Science, Applied Statistics & Enterprise Risk Management

2017 - 2020

Grade: GPA: 3.80/4.00

Earned a B.S. with a focus on Applied Statistics and Enterprise Risk Management. Recognized with the Dean's List for six consecutive semesters.

Tech stack

Software and tools used professionally

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