Looking for a job

Karan Cheema

@cheemakaran

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I build lifecycle CRM campaigns that improve retention, conversion, and growth.

India

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What I'm looking for

I'm looking to build and optimize lifecycle CRM, automation, and multi-channel growth programs that improve activation, retention, conversion, and customer revenue.

I've built lifecycle CRM and growth programs across Black Piano Technologies, Freo, Policybazaar, Paytm, and AmberStudent, using email, WhatsApp, push, in-app, and SMS to improve engagement and retention.

At Black Piano Technologies, I owned the email growth roadmap and created 300+ emails across winback, retention, churn, migration, onboarding, upsell, and product welcome journeys. I identified revenue opportunities within the customer base and translated campaign performance into stakeholder recommendations.

At Freo, I led experimentation across subject lines, creatives, and user journeys, while owning deliverability and email warmup for a 1.45 crore-user list that sustained a 25% open rate. At Paytm, I activated 80% of a long-inactive Postpaid user base through personalized lifecycle campaigns.

Earlier at AmberStudent, I scaled lifecycle email across 900+ campaigns, lifting open rates by 20% and conversions by 2.5%. I bring hands-on experience with CRM automation, segmentation, personalization, funnel analysis, and growth experimentation.

Experience

Work history, roles, and key accomplishments

Assistant Manager - Growth

Black Piano Technologies Pvt Ltd

Feb 2026 - Jun 2026 (4 months)

Owned the email growth roadmap across multiple campaigns, balancing timelines, budget, and performance goals. Created 300+ emails across winback, retention, churn, migration, onboarding, upsell, and product welcome journeys.

Email Marketing Campaign Management Upselling Cross Selling KPI Tracking Segmentation Personalization

Senior Associate

Freo

May 2025 - Dec 2025 (7 months)

Designed and led experimentation across subject lines, creatives, and user journeys to improve funnel performance. Owned deliverability strategy and email warmup for a 1.45 crore-user list, sustaining a 25% open rate.

A B Testing Email Deliverability Marketing Automation CRM Integration Cross Functional Collaboration

Senior Executive

Policybazaar

Oct 2024 - Feb 2025 (4 months)

Led high-volume WhatsApp CRM strategy across segmented audiences, delivering 4 to 5 lakh messages daily and sustaining a 60% read rate. Planned and optimized WhatsApp and email journeys to support acquisition and repeat engagement across the funnel.

WhatsApp Marketing CRM Strategy Email Marketing Campaign Optimization Data Quality Segmentation

Senior Associate

Paytm

May 2023 - Nov 2023 (6 months)

Built behavioral and lifecycle segmentation in Clevertap to improve activation, retention, and campaign ROI. Orchestrated multi-channel CRM journeys across email, WhatsApp, push, in-app, and SMS to improve engagement.

CleverTap Segmentation Lifecycle Marketing Multi channel Campaigns A B Testing QA

Associate

AmberStudent

Dec 2021 - Mar 2023 (1 year 3 months)

Led platform evaluation for Brevo and MoEngage, assessing deliverability, usability, compliance, and business fit before selection. Built and scaled lifecycle email strategy across 900+ campaigns, lifting open rates by 20% and conversions by 2.5%.

Brevo Mo Engage Email Marketing Lifecycle Marketing Marketing Automation A B Testing WhatsApp AMP Email

Education

Degrees, certifications, and relevant coursework

Amity University

Bachelor of Business Administration, Marketing

2016 - 2019

Pursued a Bachelor of Business Administration with a focus on Marketing.

The Heritage School

High School Diploma, Commerce

2014 - 2016

Activities and societies: Served on the annual school fest team for 3 consecutive years, progressing from the executing team to the decision-making team and contributing to planning and smooth event execution. Supported winterfest safety as part of the fire rescue team by preparing fire plans and coordinating fire team positioning for emergency readiness.

Completed high school with a focus on Commerce. Served on the annual school fest team for three consecutive years and supported winter fest safety as part of the fire rescue team.