At Würth UK, I lead and develop 10 telesales professionals through coaching and KPI reviews. I increased monthly team sales from £150k to around £250k and improved conversion from one sale per 18 customer conversations to one per 12.
At Rochester Furniture Hire, I managed sales, customer service and operations, delivering £20k gross profit and helping the business reach break-even within its first 12 months. I also established pricing and quotation processes and supported customer acquisition through website development and Google Ads.
At Central Event Hire, I led office operations, sales and customer service with 12 direct reports. I delivered £1.15m against a £900k target for the chair-hire portfolio and helped generate £500k in three months by devising a COVID-19 diversification strategy.
Earlier, at Neilson Financial Services, I built a team of ten sales professionals that became the business’s top-performing team within six months. At Belta France (formerly Ecoburotic), I managed eight account managers and doubled regional annual gross profit from approximately £720k to £1.44m.

