Emily Kimber

Develop, implement, and optimize the overall digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.

Lead and manage the Digital Marketing team, providing guidance, training, and fostering a high-performance culture.

Set clear objectives, track performance, and report on the effectiveness of digital campaigns to leadership and cross-functional stakeholders.

Grew the Digital Marketing team to five, expanding the team's scope by transitioning SEO, SEM, blog content, and social media from an outside agency into an in-house function in collaboration with the creative team.

Directed a multi-phase Boomi integration initiative in partnership with IT and Data Services, connecting core marketing and sales systems and executing a full Salesforce Account data

Built and led a small team of Digital Marketing Associates, hiring, training, and mentoring, marking the start of a people-management track.

Administered and supported Salesforce and Marketing Cloud Account Engagement (Pardot).

Owned end-to-end budget, scope, and vendor relationship for an outside creative agency handling content and campaign production, briefing and directing output before tran

Owned end-to-end administration, maintenance, and support for Salesforce and Pardot, serving as the primary technical resource for the marketing team.

Owned end-to-end budget, scope, and vendor relationship for an outside creative agency handling website, blog and social content, briefing and directing output.

Served as the key liaison between Marketing and IT, translating business needs into te

Executed multi-channel marketing campaigns, from concept through production, across print, digital, and event channels to support company sales and growth goals.

Trained internal teams on Salesforce CRM adoption and best practices, an early foundation for what would grow into 10+ years of enterprise-wide Salesforce ownership.

Designed and built a master data merge system to manage all product d

Conducted industry research for loan opportunities

Executed and tracked electronic and direct mail marketing campaigns

Updated company website with most recent transactions

Assisted with underwriting, servicing, and closing activities

Developed graphic design work for direct and email marketing campaigns

Coordinated client and corporate marketing events

Developed graphic design work for public relations and client events

Researched marketing events and sponsorship opportunities

Assisted in managing social media accounts including Facebook, LinkedIn and Twitter

Worked May 2013 – August 2013 & January 2014 – February 2014

Designed magazine cover, center and layout for print and website

Exported magazine to the Sports Spotlight Iowa website

Worked with established clients to create advertisements for each magazine issue

Planned and executed an event for 600+ employees including a contest and BBQ

Developed various graphic design work including invitations to sponsored social events and marketing collateral

Researched for marketing events and sponsorships

Recorded an inventory of all marketing and event supplies

Worked with plans book team to create appropriate deadlines for submission of the plans book for NSAC competition

Monitored submissions to make sure deadlines are met

Create and maintain the Facebook page

Design Business Cards and Promotional Materials

Increased Time Management Skills

Developed Medical Skills: used a feeding tube and gave medicine to specific amounts

Responsible for Three children; hours from Four to Eight pm

Nov 2024

Jun 2022

Jun 2022

Graduated in December 2013.