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jy Shen

@jyshen

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Experienced marketing manager driving digital growth, KOL programs, and international brand expansion.

China

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What I'm looking for

I seek a results-driven role leading brand and digital marketing for international markets, with strong cross-functional teams, growth targets, and opportunities to scale KOL/creative programs.

I am an experienced and energetic marketing manager with over ten years of experience driving digital marketing, content strategy, and KOL/KOC programs for overseas markets. I have a proven track record of delivering strong ROI and rapid user and brand growth, including a 300% increase in brand visibility and 5+ ROI for a European furniture brand and year-on-year sales growth of 400%+ in prior roles.

My background spans brand positioning, product go‑to‑market, social media and EDM, event marketing, and cross‑functional coordination across Europe and other overseas markets. I focus on pragmatic, data‑driven strategies, high‑quality content creation, and scalable KOL partnerships to build market presence and increase conversions.

Experience

Work history, roles, and key accomplishments

Brand Manager

WOLTU GmbH

Jul 2024 - Apr 2025 (9 months)

Improved brand visibility in European furniture and home décor markets by 300% and achieved ROI >5x through integrated digital campaigns, KOL partnerships, and website conversion optimizations.

Digital Marketing Social Media SEO SEM Campaign Planning Website Optimization ROI Analysis

Marketing Manager

SunCreative Technology Co., Ltd.

Nov 2021 - Jun 2024 (2 years 7 months)

Led overseas promotion of outdoor electronic products, launching go-to-market campaigns, increasing user inquiries and sales through SEO/SEM, creative content, events, and KOL collaborations.

Product Marketing Digital Marketing Event Marketing KOL Management Content Creation SEO SEM Supplier Management

Marketing Specialist

HQTS Product Quality Technology Service Co., Ltd.

Sep 2017 - Oct 2021 (4 years 1 month)

Promoted testing services across overseas markets by developing content strategies, managing social media channels, running events and media partnerships, and optimizing EDM campaigns.

Content Creation Social Media Management Event Marketing Partnerships EDM Market Research Analytics

Editor

REACH24H Consulting Group

Oct 2013 - Jul 2017 (3 years 9 months)

Planned and created regulatory content for a food regulatory information site, driving over 100,000 new users through editorial strategy, user operations, and promotional activities.

Content Strategy Editorial User Acquisition Social Media Webinar Coordination SEO

Translator

Hangzhou Qinglang Translation Co., Ltd.

Mar 2009 - Sep 2012 (3 years 6 months)

Handled Chinese-English and English-Chinese translation and interpretation across commerce, law, advertising, and media, and managed part-time translators to ensure quality and timely delivery.