Open to opportunities

ruoyan wan

@ruoyanwan

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Creative strategist and cultural content planner specializing in brand storytelling and experiential campaigns.

China

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What I'm looking for

I seek roles where I can lead cultural storytelling and integrated campaigns, collaborate cross-functionally, drive measurable growth, and develop sustainable brand narratives.

I am a creative strategist and cultural content planner with experience designing cultural events, managing integrated marketing campaigns, and producing editorial content that connects audiences with meaningful narratives.

I have led marketing and content initiatives across lifestyle, beauty, and sustainable product projects — driving measurable growth such as a 15% sales increase from social strategies, 10,000+ user-generated posts for an IP-driven sustainability line, and high-attendance cultural pop-ups and events.

My cross-functional work spans brand identity, product launches, exhibition planning, and influencer-driven e-commerce, and I focus on crafting cohesive narratives that align creative direction with commercial and ESG goals.

Experience

Work history, roles, and key accomplishments

Current

Content Editor

Current

ZS Studio

Jun 2025 - Present (4 months)

Led marketing for a book collaboration, implementing social strategies across Xiaohongshu and WeChat that increased sales by 15% and boosted direct channel revenue; designed and executed recurring cultural events achieving 100% attendance and stronger community engagement.

Content Strategy Social Media Marketing Event Management Community Engagement Xiaohongshu WeChat

Product Manager

Saturnbird

May 2024 - Apr 2025 (11 months)

Defined creative direction for a sustainability-focused line, launching IP character Fluso and driving 10,000+ UGC posts; led production of recycled-material retail displays and delivered three product lines within six months.

Product Management Brand Strategy Sustainable Design 3D Printing Supply Chain Collaboration Xiaohongshu

Assistant Editor

Condé Nast

Jul 2023 - Dec 2023 (5 months)

Coordinated Men’s Grooming Awards production and drove social coverage nearing 100K views; led a “China Ingredients” editorial project and managed an art exhibition that reached 309,000 live viewers.

Event Planning Content Research Photo Shoot Coordination Cost Control

Digital Marketing Coordinator

Liveology

Aug 2022 - Mar 2023 (7 months)

Produced beauty community content and influencer campaigns that supported monthly sales of £2,000 and single-game GMV up to £10,000; delivered market research and strategic analysis reports for partner brands.