Gia Zhang

I've delivered integrated marketing and social campaigns for adidas, Bicester Village, Stone Island, Paul Smith, Ella's Kitchen, and MoMilk. My work spans campaign planning, social operations, content development, product launches, and offline activations.

At Liquid Shanghai, I managed four concurrent adidas campaigns across Douyin, RED, Weibo, and WeChat, coordinating creative, design, production, and account teams. I also supported the adidas Dance Up campaign, engaging 43 universities and generating 164K+ social engagements.

For Bicester Village, I designed a CNY gamification campaign that attracted 200K+ users and delivered 10K+ new membership conversions in four weeks. I also delivered UGC campaigns that generated 2.55 million impressions and a 62% offline conversion rate.

I've grown social channels from launch to 10K followers, including Ella's Kitchen on TikTok, while using audience insights, influencer segmentation, creative briefs, and data-driven content optimization to build stronger communities and brand relationships.