Open to opportunities

Chandni Kukreja

@chandnikukreja

Message

I build brand campaigns and content engines that drive growth.

India

Message

At Licious, I built and scaled the content marketing engine, tripling email open rates from 8% to 24% and producing 50+ SEO-led blogs each month. I also led 10+ integrated brand campaigns, including Sera Sunday, which unlocked Kolkata and grew the mutton category 3x.

I'm currently Head of Content at SolarSquare, owning short-form content and campaign messaging across ATL, BTL, and digital touchpoints. I conceptualised a four-part series on solar adoption that generated 349K+ views, 10K+ likes, 8.3K+ shares, and 1,000+ saves, and contributed to the company's first BTL billboard rollout across seven markets.

Across Urban Ladder, Origami Creative Concepts, and Triton Communications, I've created campaigns spanning brand identity, packaging, CRM, social, print, radio, TV, and digital. I also run Cookreja, a food blog and newsletter where I apply SEO, storytelling, photography, and audience-growth principles for home cooks.

Experience

Work history, roles, and key accomplishments

Current

Head - Content

Current

SolarSquare

Jan 2026 - Present (7 months)

Owns short-form content and campaign messaging, providing creative input across ATL, BTL, and digital touchpoints. Conceptualised a 4-part short-form content series on solar adoption that generated 349K+ views and contributed to the first BTL billboard rollout across 7 markets.

Content Strategy Short Form Content ATL BTLS Digital Marketing Creative Direction

Senior Brand Manager

Licious

Apr 2025 - Dec 2025 (8 months)

Translated consumer insights into brand storytelling and creative direction across digital, CRM, app, and performance channels. Directed creative output to ensure consistent voice, design, and campaign effectiveness, strengthening brand messaging and positioning.

Brand Management Consumer Insights Creative Direction Digital Marketing CRM Performance Marketing

Brand Manager

Licious

Feb 2023 - Mar 2025 (2 years 1 month)

Led 10+ integrated brand and equity campaigns, including Sera Sunday, which unlocked the Kolkata market and grew the mutton category 3x. Owned communication strategy for the offline retail launch across India and optimised marketing spends while ensuring storytelling consistency.

Brand Management Integrated Campaigns Communication Strategy Storytelling

Manager - Content Strategy

Licious

Apr 2022 - Jan 2023 (9 months)

Built and scaled the content marketing engine, tripling email open rates from 8% to 24% and driving SEO-led publishing of 50+ blogs per month. Tested creative variations across push, SMS, and WhatsApp to inform channel messaging.

Content Strategy Email Marketing SEO Content Marketing A B Testing Push Notifications SMS Marketing WhatsApp Marketing

Assistant Manager - Copy

Licious

Apr 2021 - Mar 2022 (11 months)

Content Strategy Email Marketing SEO Content Marketing A B Testing Push Notifications SMS Marketing WhatsApp Marketing

Lead Copywriter

Licious

Apr 2020 - Mar 2021 (11 months)

Delivered impactful copy across app, CRM, SEO, performance marketing, and social media. Collaborated with cross-functional teams to drive conversion-led creative assets.

Copywriting App Marketing CRM SEO Performance Marketing Social Media Collaboration

Senior Copywriter

Licious

Mar 2019 - Mar 2020 (1 year)

Delivered impactful copy across app, CRM, SEO, performance marketing, and social media. Collaborated with cross-functional teams to drive conversion-led creative assets.

Copywriting App Marketing CRM SEO Performance Marketing Social Media Collaboration

Senior Associate - Content Writer

Urban Ladder

Nov 2017 - Mar 2019 (1 year 4 months)

Built a UGC-based social strategy to address a trust gap created by render-only product imagery. Developed campaign and content assets across ATL, BTL, CRM, and app channels for a home décor D2C brand.

Content Writing User Generated Content Social Media Strategy ATL BTLS CRM App Marketing D2C

Copy Supervisor

Origami Creative Concepts

Apr 2016 - Oct 2017 (1 year 6 months)

Conceptualised 360° campaigns, including Sterling Ascentia's Get a Life! which was shortlisted for Creative Campaign of the Year at Big Bang Awards 2017. Rebranded Polar Bear, which bagged Bronze for Corporate Identity at the same awards.

Copywriting Creative Direction

Copywriter

Origami Creative Concepts

Aug 2013 - Mar 2016 (2 years 7 months)

Conceptualised 360° campaigns, including Sterling Ascentia's Get a Life! which was shortlisted for Creative Campaign of the Year at Big Bang Awards 2017. Co-created The Flying Squirrel Coffee's launch assets, with packaging winning Silver for POP Material at the same awards.

Copywriting Packaging Design Creative Direction

Junior Copywriter

Triton Communications Pvt. Ltd.

Sep 2011 - Jul 2013 (1 year 10 months)

Assisted senior copywriters, ideated, and wrote for campaigns across print, radio, TV, and digital media for clients including Eureka Forbes, Kingfisher, Harman Professional, and Silk Mark of India.

Copywriting Ideation Print Advertising Radio Advertising TV Advertising Digital Advertising