Open to opportunities

Mifra Mohd Haneef

@miframohdhaneef

Message

Copywriter and brand strategist crafting story-first campaigns that turn business challenges into audience impact.

India

Message

What I'm looking for

I’m looking for a brand-focused role where I can lead story-first copy and content strategy, collaborate with designers and creators, and use testing and performance learning to build campaigns that drive engagement, retention, and conversions.

I’m a creative strategist and copywriter with 5 years of experience across media and non-media industries, focused on brand storytelling, content strategy, and campaign development. I’ve helped brands define their identity and solve business challenges through impactful communication.

From managing and maintaining company blogs to progressing from Content Writer Intern to Content Writer Associate, I deliver content aligned with brand objectives and stakeholder outcomes. I’ve developed short- and long-form copy for social media and digital platforms, built SEO-optimised blog content, created email marketing across customer touchpoints, mentored a copy intern, and improved content effectiveness through A/B testing, experimentation, and data-driven iteration.

Experience

Work history, roles, and key accomplishments

Content Writer & Copywriter

The 4P Solution

Developed short- and long-form content across social media, blogs, and digital platforms aligned to the marketing funnel. Created SEO-optimised blog content and partnered with designers and brand custodians to build cohesive, user-centric campaigns.

Copywriting Content Strategy Social Media Content SEO Content Writing Campaign Development

Content Writer Intern

STEM Learning

Managed and maintained the company blog, creating content aligned with brand objectives. Prepared detailed event reports and post-event documentation for stakeholders, and progressed from Content Writer Intern to Content Writer Associate based on performance.

Content Writing Blog Management Content Strategy Brand storytelling

Senior Copywriter & Brand Strategist

Puretech Digital

Developed concept-driven copy and campaign ideas across social media and performance marketing. Managed and mentored a copy intern, built pitch decks and brand narratives, and improved content effectiveness through A/B testing and data-driven iteration.

Brand Strategy Copy Mentorship A B Testing

Copywriter / Senior Copywriter

The Small Big Idea

Managed and executed social media content for multiple brands from ideation through production. Wrote scripts and video concepts in English, Hindi, and Hinglish, supported new business pitches with creative narratives, and created email marketing content to drive engagement, retention, and conversion.

Social Media Copy Pitch Support