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@ceedeeuser

I’m a strategic digital transformation and operations leader who drives growth through data-driven, technology-enabled customer engagement.

Nigeria
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What I'm looking for

I’m looking to lead digital transformation and operations that improve performance, engagement, and revenue. I want a collaborative environment with strong stakeholder alignment, measurable KPIs, and room to scale data-driven growth strategies.

I’m a strategic digital transformation and operations leader with 15+ years of experience turning complex business objectives into scalable digital strategies. I focus on improving operational efficiency and customer engagement by aligning stakeholders, optimizing digital ecosystems, and using data-driven decisions to improve performance.

In my current role, I lead digital optimization initiatives that increased organic search traffic by 30% through SEO architecture redesign and platform improvements across WordPress and Wix environments. I’ve also reduced customer churn by 20% by aligning website messaging, UX content, and marketing funnels with mapped customer journeys.

I bring a strong operations foundation from Nigeria, where I modernized operational processes and governance workflows to improve program delivery timelines by 20%. I also introduced structured reporting and member data management systems that strengthened transparency and executive decision-making.

I’m energized by building and scaling digital experiences end-to-end—whether through lifecycle email marketing growth (30% via segmentation, campaigns, and automation using Mailchimp) or growth marketing optimization using A/B testing and analytics-driven reporting. As founder and digital lead for nzukoodinaala.com, I’ve paired digital strategy with audience engagement, and I continue to invest in skills through certifications and ongoing learning.

Experience

Work history, roles, and key accomplishments

TA
Current

Digital Marketing Ops Associate

The Ezer Agency

Jan 2022 - Present (4 years 6 months)

Led digital optimization initiatives improving organic search traffic by 30% through SEO architecture redesign and platform improvements across WordPress and Wix. Reduced churn by 20% by aligning website messaging, UX content, and marketing funnels with mapped customer journeys, and grew email and social performance through segmentation, lifecycle campaigns, automation, and A/B testing.

ES
Current

Operations Manager

EHF Cooperative Thrift & Investment Society

Jan 2019 - Present (7 years 6 months)

Modernized operational processes and governance workflows to improve program delivery timelines by 20%. Introduced structured reporting and member data management systems to strengthen transparency and executive decision-making while coordinating community programs and investment operations with accountability and compliance.

BC

Administrative & Facility Manager

Ben Obaji & Co.

Jan 2010 - Jan 2018 (8 years)

Reduced operational costs by 20% through vendor negotiations, process redesign, and staff capability development. Established administrative and reporting systems that improved operational efficiency and client satisfaction.

SB

Customer Sales Consultant

Stanbic IBTC Bank

Jan 2008 - Jan 2010 (2 years)

Contributed to a 30% expansion of the customer base through new account acquisition and reactivation of dormant accounts.

SL

Administrative / Financial Consultant

Stirling Trust Company Ltd

Jan 2006 - Jan 2008 (2 years)

Improved rental payment compliance from 70% to 85% through structured repayment scheduling and automated reminders.

Education

Degrees, certifications, and relevant coursework

Nexford University logoNU

Nexford University

Master of Science (MSc), Digital Transformation

Completed a Master of Science in Digital Transformation at Nexford University (Washington, DC), with expected completion in 2026.

University of Nigeria, Nsukka logoUN

University of Nigeria, Nsukka

Master of Business Administration (MBA), Marketing

Completed a Master of Business Administration (MBA) in Marketing at the University of Nigeria, Nsukka in 2013.

Imo State University logoIU

Imo State University

Bachelor of Science (BSc), Management

Completed a Bachelor of Science (BSc) in Management at Imo State University, Owerri in 2000.

Tech stack

Software and tools used professionally

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