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Mary Ikwuegbu

@maryikwuegbu

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Marketing strategy lead at Waste Kolektor who built a growth system that gained 10+ recurring subscription clients.

Nigeria

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At Waste Kolektor, I led a brand repositioning that expanded how the business presented its waste management services. I also designed and implemented an integrated marketing strategy that grew the business from 0 to over 10 recurring residential and commercial subscription clients.

I built and managed a cross-functional marketing team of 4+ and developed 100+ pieces of strategic content. I also planned and executed the company's first CSR outreach programme, with educational initiatives for schools and local communities.

At Log10Media and Tech Bridge City, I worked on digital campaigns, email marketing, content operations, and SEO. At Tech Bridge City, the organic content and SEO strategy I developed and executed increased website and blog traffic by 49%.

Experience

Work history, roles, and key accomplishments

Marketing Lead, Growth & Strategy

Waste Kolektor

Nov 2024 - Aug 2026 (1 year 9 months)

Led brand repositioning and integrated marketing strategy, growing the business from 0 to over 10 recurring clients. Built and managed a cross-functional marketing team and executed 100+ strategic content pieces.

Marketing Strategy Brand Positioning Content Strategy Team Management Campaign Execution Customer Acquisition Recurring Revenue CSR Programs

Guest Lecturer

Ignatius Ajuru University

Jan 2025 - Jan 2025 (0 months)

Delivered guest lectures on entrepreneurship, marketing, and personal branding to postgraduate students, and moderated mentorship discussions.

Teaching entrepreneurship Personal Branding Mentorship

Business Facilitator

Development Bank of Nigeria

Jan 2024 - Jan 2025 (1 year)

Facilitated business development sessions for MSME owners under a national initiative, guiding participants through business structuring, offer design, and digital tool adoption.

Business Development Training Facilitation MSME Digital Tools

Digital Marketing Executive

Log10Media

Aug 2023 - Apr 2024 (8 months)

Collaborated on integrated digital marketing strategies, improving campaign performance by 80%. Managed content operations, email campaigns, and paid advertising across digital platforms.

Digital Marketing Content Operations Email Marketing Paid Advertising Campaign Management Analytics Audience Targeting Budget Management

Digital Marketing Executive

Tech Bridge City

Aug 2022 - Aug 2023 (1 year)

Improved marketing operations and productivity by 65% through workflow optimization. Developed organic content and SEO strategies that increased traffic by 49% and contributed to a 50% increase in student enrollment.

Marketing Operations SEO Content Strategy Social Media Customer Acquisition Campaign Optimization WordPress Analytics