Open to opportunities

Kenneth Okeugo

@kennethokeugo

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Highly motivated and results-oriented digital/growth marketer

Nigeria

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What I'm looking for

Looking for a challenging role that leverages my digital marketing expertise to drive business growth and customer engagement.

As a seasoned digital/growth marketer with over 4 years of experience, I have developed and executed paid and organic marketing strategies for brands across the United Arab Emirates, United Kingdom, and Nigeria. With a strong proficiency in a diverse range of digital marketing tools and techniques, I am dedicated to harnessing the potential of marketing to drive meaningful outcomes and create lasting value.

Throughout my career, I have demonstrated exceptional skills in planning and executing cross-platform strategies, utilizing marketing automation tools, and leveraging email marketing and paid ads campaigns to drive customer retention and loyalty. I have also developed and maintained strong relationships with external publishers, influencers, and affiliates to amplify brand reach and drive customer acquisition.

With a strong educational background in digital marketing and business transformation, I possess a unique blend of creative and analytical skills, enabling me to drive sales, increase brand awareness, and foster long-term customer loyalty.

Experience

Work history, roles, and key accomplishments

Current

Digital/Growth Marketing Manager

Current

Jubna MENA

Jun 2022 - Present (2 years 11 months)

Planned and executed cross-platform strategies to launch Jubna across the African market, utilized marketing automation tools to create personalized and targeted customer journeys, and leveraged email marketing and paid ads campaigns to drive customer retention and loyalty.

Marketing Automation Email Marketing Ads Customer Journey Mapping

Product/Brand Associate

Browsio

Aug 2022 - Dec 2022 (4 months)

Developed and implemented comprehensive digital marketing strategies to drive sales and increase brand awareness, created and optimized compelling content for email marketing and website, and conducted market research and competitor analysis.

Digital Marketing Strategy Email Marketing Content Creation Market Research

Senior Growth Associate

STEER73

Mar 2022 - Jun 2022 (3 months)

Implemented SEO best practices and optimized the website, built a strong social media presence, and developed email marketing strategies to drive subscriptions.

SEO Social Media Marketing Email Marketing Subscriptions

Digital/Growth Marketer

The Bulb Africa

Oct 2021 - Mar 2022 (5 months)

Supported the marketing team by writing and editing social media and email campaigns, monitored and analyzed key performance metrics, and championed the optimization of advertising.

Social Media Marketing Email Marketing Performance Metrics Marketing Optimization

Administrative/Digital Marketing Assistant

AUZ Group / Tender Hearts Foundation

Oct 2020 - Oct 2021 (1 year)

Identified bottlenecks in the marketing process, conducted A/B testing, and created TOFU and BOFU marketing assets.

Process Optimization A B Testing

Freelance Digital Marketer

Fortified Media

Oct 2018 - Oct 2020 (2 years)

Utilized data-driven insights to refine targeting and segmentation strategies, and established expertise in online platforms to optimize digital campaigns.

Data Insights Segmentation