Mark Ballesteros

Responsible for optimizing search engine rankings, improving conversion rates, and managing websites for Isentia and its partner sites. Manages paid search and paid media initiatives to increase brand awareness, generate leads, and target specific account-based listings. Executes CRM strategies and manages data to enhance and develop current and future campaigns.

Create marketing plans detailing outcomes and goals. Drive the evolution of our brand positioning. Create campaigns for digital channels to generate leads and build brand awareness (Company websites, Social media, Search engine rankings, Email marketing, Online display ads, Corporate blogs, etc.). Write engaging content for presentations, websites, and social media.

Guide the notion, execution and delivery of brand and demand generation programs through the website, Account-based Marketing (ABM), and digital initiatives.

Plan, coordinate, and execute marketing initiatives for key marketing programs, partnering with authors and content providers to support their priority titles and digital content.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Takes the lead on or assists in the company's branding and thought leadership initiatives, i.e., social media management, blog management, and other online interactions initiatives. Develop and implement calendared content plans to initiate calibration activities with other stakeholders when necessary.

Increasing site traffic through organic search listings. Implementing of inbound and outbound link development from and to relevant sites.

Implement and suggest improvements on the company's marketing strategy

Manage localization efforts for digital given demand to expand digital communication rapidly. Work with clients and team members to produce automation strategies, email templates, landing pages, online ads and social media content.

Directly contributes to the development, delivery and management of technology-based business solutions.

Increase ranking and relevance of websites in search engine results pages through link building, traffic building and social media marketing.