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Therese Gabrielle Dominique Uy

@theresegabrielledomi

Regional Marketing Manager driving APAC campaigns, B2B content, and lead generation through data-backed digital marketing.

Zimbabwe
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What I'm looking for

I’m looking for a marketing leadership role where I can own regional campaigns, build high-performing B2B content, and drive lead generation using clear strategy and measurable results.

I’m a Regional Marketing Manager creating marketing campaigns across the APAC region, leading in-person events and exhibits, and owning content strategies for marketing collaterals. I balance creative execution with measurable outcomes, built through years of marketing and content leadership.

Previously, I drove B2B growth as a Senior Marketing Executive—creating content for social media and email newsletters (Mailchimp), preparing in-person events to build connections, and holding online webinar events. Earlier roles strengthened my full-funnel capabilities, including lead generation through paid Facebook and Instagram campaigns using Facebook Ads Manager, audience research, and reporting with PowerBI.

Across my digital and product-focused experience, I’ve managed Shopify website operations, ran social media ads via Facebook Business Manager, and partnered closely with a CEO to reform company services as a product. I also bring strong content production skills using Canva, Salesforce Marketing Cloud email journeys, and WordPress website management—plus writing experience from technical blogs and whitepapers.

Experience

Work history, roles, and key accomplishments

GS

Social Media Executive

Global University Systems

May 2020 - Feb 2022 (1 year 9 months)

Handled senior-level tasks including meeting with stakeholders to strategize content strategies for education brands. Created social media content using Canva, ran paid Facebook and Instagram campaigns using Facebook Ads Manager, and produced monthly performance reports using Power BI.

MG

GCash Content Lead

Mynt (GCash)

Jan 2018 - Apr 2019 (1 year 3 months)

Planned and executed engaging content for digital channels, mainly Facebook, and managed/hosted GCash Facebook Live. Created digital and print copies for the GCash brand, executed and monitored Facebook Sponsored Ads, and responded to customer comments and inquiries.

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University logoAU

Ateneo de Manila University

Bachelor of Arts, Interdisciplinary Studies (Management and Communications)

2010 - 2015

Completed an AB in Interdisciplinary Studies with tracks in Management and Communications from June 2010 to March 2015.

Tech stack

Software and tools used professionally

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