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CAUE RESENDE

@caueresende

Commercial Planning Manager at CBP Indústria de Poliuretanos who co-developed a D2C operation generating over BRL 1 million monthly.

Brazil
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At CBP Indústria de Poliuretanos, I lead Sales Administration, Commercial Planning, Pricing, and Inside Sales. I manage a team of 13 and coordinate with more than 50 indirect team members.

I co-developed the company’s physical and digital direct-to-consumer operation with Digital, Marketing, and Technology teams; it now generates more than BRL 1 million in monthly revenue. I also contributed to approximately 20% company revenue growth between 2021 and 2026 year-to-date.

My work includes pricing and discount governance, commercial forecasting, and S&OP. Earlier, at BorgWarner, I supported export operations and intercompany sales involving China and Germany; at FX Brazil, I consulted on internationalization and business development across Latin America and Europe.

Experience

Work history, roles, and key accomplishments

CP
Current

Sales Administration and Commercial Planning Manager

CBP Indústria de Poliuretanos

Jan 2022 - Present (4 years 9 months)

Lead Sales Administration, Commercial Planning, Pricing, and Inside Sales, managing a team of 13 and coordinating with over 50 indirect team members. Define pricing and commercial policies, develop national budgets, and support commercial expansion in Uruguay and Argentina.

FC

International Business Consultant

FX Brazil – International Business Consulting

Jun 2021 - Jan 2022 (7 months)

Provided consulting on internationalization and business development across Latin America and Europe, working with automotive aftermarket accounts and supporting clients in Chile and Colombia.

Education

Degrees, certifications, and relevant coursework

US

USP/ESALQ

MBA, Business Management

MBA in Business Management from USP/ESALQ, completed in 2022.

PU

PUC-Campinas

Bachelor's Degree, Business Administration

Bachelor's Degree in Business Administration with a concentration in Foreign Trade from PUC-Campinas, completed in 2019.

Tech stack

Software and tools used professionally

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