Open to opportunities

WANGARI MWANGI VA

@wangarimwangiva

Message

Self-taught Shopify e-commerce specialist driving growth and retention.

Kenya

Message

What I'm looking for

I seek a role helping DTC brands scale Shopify stores with a focus on operations, Klaviyo automation, analytics, and improving customer retention.

I am a results-driven sales professional turned self-taught Shopify expert with hands-on experience building and optimizing stores, implementing Klaviyo automation, and improving customer journeys. I have delivered measurable improvements in site speed, simulated cart recovery, and product organization across multiple demo stores.

My background includes leading a 25-person sales team to 30%+ year-over-year revenue growth and improving acquisition and retention through targeted outreach and coaching. I apply that customer-centric mindset to e-commerce operations, complaint handling, and fulfillment processes.

I combine practical skills in Liquid theme customization, GA4 analytics, and email automation with tools like Canva, Trello, Mailchimp, and Omnisend to create scalable storefronts and data-driven solutions for DTC brands.

Experience

Work history, roles, and key accomplishments

Current

E‑Commerce Virtual Assistant

Current

Freelance

Jan 2023 - Present (3 years 5 months)

Built and optimized multiple Shopify stores, uploading 75+ products and customizing themes to improve mobile PageSpeed by 25–40 points; implemented Klaviyo automations and app integrations to improve recovery and retention metrics in simulated tests.

Shopify Klaviyo Email Automation SEO

Sales Manager

Baron East Africa Ltd

Jan 2021 - Dec 2023 (2 years 11 months)

Led a 25-person sales team and drove 30%+ year-over-year revenue growth, increasing customer acquisition up to 40% and retention up to 35% through coaching, process optimization, and targeted outreach.

Sales Leadership Customer Retention Performance Tracking CRM Complaint Handling Forecasting Process Optimization

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Science, Business Economics

Pursuing a Bachelor of Science in Business Economics with coursework in macro/microeconomics, econometrics, financial accounting, and strategic management; applying economic modeling and data analysis to e-commerce pricing and inventory optimization.