Open to opportunities

Catarina Vieira

@catarinavieira1

Message

Sales operations leader driving revenue through data, CRM strategy, and cross-functional alignment.

United Kingdom

Message

What I'm looking for

I seek a revenue or sales-operations role where I can lead CRM strategy, build data-driven reporting, and align Sales, Marketing, Finance and CS to scale GTM performance.

I am a sales and revenue operations professional with a strong track record in CRM administration, data-driven reporting, and process optimisation. I have led Salesforce implementations and created dashboards and forecasts that enable senior leadership to make strategic GTM decisions.

At Vita Mojo I established operating cadence across commercial functions, improved lead qualification with ICP criteria that cut qualification time by over 50%, and owned key reporting cycles to deliver actionable insights. I bring hands-on experience with Salesforce, HubSpot, Salesloft, Google Sheets and Power BI to streamline workflows and improve data hygiene.

I hold a First-Class BSc (Hons) in Business Management and have completed RevOps and data-analysis certifications. I work cross-functionally to align Sales, Marketing, Finance and Customer Success, and I focus on measurable impact, scalable processes, and collaborative execution.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Operations Lead

Current

Vita Mojo

Sep 2024 - Present (1 year)

Created data-driven reports and dashboards in Salesforce and Google Sheets to support senior leadership and GTM decisions; established operating cadence and improved forecasting, funnel analysis, and pipeline management across commercial functions.

Salesforce Administration Google Sheets Dashboards Forecasting Pipeline Management GTM Strategy Cross Functional Collaboration

Senior Sales Operations Executive

Vita Mojo

Jun 2023 - Sep 2024 (1 year 3 months)

Conducted TAM analysis and sales planning while aligning quarterly OKRs; implemented ICP criteria in Salesforce to improve lead qualification and reduced lead qualification time by over 50%.

Sales Planning Salesforce Reporting OKRs Cross Functional Stakeholder Management

Sales Operations Executive

Vita Mojo

Jul 2022 - May 2023 (10 months)

Supported sales growth by refining sales processes and promoting CRM best practices across Salesforce, HubSpot, and Salesloft; maintained TAM data and administered BD systems to deliver actionable insights.

Salesforce HubSpot SalesLoft Process Optimization

Sales Development Representative

Treatwell

Sep 2021 - May 2022 (8 months)

Researched and qualified leads to schedule high-quality appointments and demos, consistently recording activity in Salesforce and meeting targets and KPIs through phone and email outreach.

Lead Qualification Salesforce Outbound Calling Sales Outreach Appointment Setting KPIs

Department Manager

H&M

Jul 2020 - Sep 2021 (1 year 2 months)

Drove department sales and profitability by analysing KPIs and leading a high-performing team, delivering training and ensuring health & safety compliance while improving customer experience.

Team Leadership KPI Analysis Retail Operations Training Development Customer Experience Visual Merchandising Time Management

Sales Advisor

H&M

Nov 2017 - Jul 2020 (2 years 8 months)

Delivered excellent customer service, promoted loyalty and sustainability initiatives, maintained visual merchandising and supported smooth retail operations to drive sales.

Customer Service Visual Merchandising stock replenishment Retail Operations Communication

Education

Degrees, certifications, and relevant coursework

Anglia Ruskin University

Bachelor of Science (Honours), Business Management

Grade: First-Class Honours

BSc (Hons) Business Management with modules in Business Law, Project Management, Accounting and Finance, Retail and Shopper Marketing, and Advanced Strategic Management; graduated with First-Class Honours in May 2020.