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@mercyoshinyemi
Goal-driven operations professional with expertise in marketing strategies.
I am a goal-driven and ambitious operations professional with a first-class Bachelor of Science in Marketing. With extensive experience in executing strategic sales and marketing initiatives, I have a proven track record of driving business growth and enhancing operational efficiency. My ability to adapt and thrive in dynamic environments has allowed me to lead successful projects and foster strong relationships with stakeholders.
As a Consultant and Business Support Specialist, I conduct comprehensive assessments of business operations and implement process improvements that optimize resource utilization and scalability. My experience as a Senior Sales Executive and Head of Marketing and Sales has equipped me with the skills to develop tailored marketing strategies, manage key accounts, and exceed revenue targets. I am passionate about leveraging my expertise to contribute to the success of an organization.
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Work history, roles, and key accomplishments
Freelance
Jul 2021 - Present (4 years 4 months)
As a Consultant and Business Support Specialist, I conduct comprehensive assessments of business operations and financial performance, leading process improvement initiatives to enhance operational efficiency. I collaborate with cross-functional teams to implement solutions aligned with business goals and oversee the adoption of these changes.
Tao Group Hospitality
Mar 2023 - Mar 2024 (1 year)
In my role as Senior Sales Executive, I managed key accounts and developed sales strategies to improve products and services. I built a pipeline of potential clients and implemented sales automation tools to enhance lead generation and sales effectiveness, exceeding personal revenue targets.
Market Taverns
Jul 2020 - Jul 2021 (1 year)
As Head of Marketing and Sales, I developed comprehensive strategies for multiple sites, achieving significant sales growth. I led digital marketing initiatives, managed a substantial budget, and conducted market analysis to optimize campaign effectiveness and ROI.
CIRCUS LONCO
Jan 2018 - Jul 2020 (2 years 6 months)
In my position as Events & Sales Manager, I was accountable for implementing venue hire strategies and maximizing space utilization. I managed client databases, conducted site visits, and oversaw event operations, ensuring client satisfaction and profitability.
Virgin Limited Edition
May 2016 - Jan 2018 (1 year 8 months)
As an Events & Diary Executive, I managed the client database and events diary, ensuring conversion optimization to meet financial targets. My role involved tracking enquiries and bookings, contributing to revenue maximization.
Degrees, certifications, and relevant coursework
PRINCE2 Agile Certificate, Project Management
Pursuing a PRINCE2 Agile Certificate, focusing on Foundation and Practitioner levels to enhance project management skills.
Bachelor of Science, Marketing
Grade: First Class Honours
Completed a Bachelor of Science in Marketing with First Class Honours, focusing on modules such as Digital Marketing, Accounting and Finance, Principles of Economics, Creative Environment, Marketing Communications, Project Management, and Consumer Behaviour.
Software and tools used professionally
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