Cassi Smiley

Led commercial strategy across 16 Central states and assumed interim oversight of 13 additional Western states for six months, owning account development, distributor and broker management, pricing, forecasting, trade strategy and market expansion. Opened Binny's across all locations and Spec's in 43 locations, and secured a multi-year national Vail Resorts agreement.

Advised 50+ clients on residential and commercial purchases, sales and investments. Developed rental strategies and generated PR exposure in local and national luxury real-estate publications.

Owned commercial strategy and brand-level P&Ls for 32 supplier portfolios, including pricing, margin, forecasting, inventory, annual operating plans, budgets, trade promotion management, receivables and deductions. Increased gross profit across supplier portfolio by 24%, delivering $1.7M+ incremental revenue.

Led wine and spirits programming and chain execution for national, regional and independent retail accounts including Whole Foods Market, Cost Plus World Market, 7-Eleven and Circle K, while managing cost files, inventory and programming across 18 national retail banners. Developed regional programming, promotional strategies and incentive programs, and monitored KPIs and execution across 9 Area S

Managed a 300-client book generating $250K in gross revenue. Coached agents and brokerages on lead conversion and market strategy while consistently achieving monthly sales metrics and quota.

Grew existing regional-account business 135% YOY while securing incremental distribution and developing strategic sales, marketing and field-execution programs. Hired, trained and managed merchandising support for major retail partners.

Owned all regional and independent grocery relationships across Rocky Mountain and Midwest markets as the sole salesperson, managing 22 distributors, 5 brokers and 3 merchandising companies. Built business with 60+ regional retailers, launched 15 additional retail chains and added 5 distributors while expanding independent on- and off-premise distribution.

Recruited, trained and managed a 20-person brand ambassador team while launching the Rocky Mountain territory. Developed integrated sales, partnership and consumer-engagement programs later adopted company-wide.

Hired and managed 75+ promotional staff supporting Colorado on-premise sales and account programming. Developed consumer engagement, sampling and experiential programs across the portfolio.

Won 50+ new local and national accounts and exceeded annual quota and brand goals by 120%+ through strategic market development planning and execution. Built on-premise relationships and account programs across the Colorado market, combining new-business development with brand-level execution and customer engagement.

Bachelor of Arts in Advertising from the University of Minnesota.

Completed WSET Level 3 certification.