Hint, Inc.

We're on a mission to help people fall in love with water. It all started from a simple idea: to make water, the essence of a healthy lifestyle, more enjoyable without any of the bad stuff. Our founder, Kara Goldin, was looking for a healthy alternative to sugary drinks and diet sodas for herself and her family. When she couldn't find one, she decided to create it. That's how Hint was born in 2005, right in San Francisco. We started by infusing purified water with the natural essence of fruit, creating something surprisingly delicious without any sugar, sweeteners, calories, or preservatives. We believe that staying hydrated should be easy and delightful, and we're passionate about providing a beverage that you can feel good about drinking.

Our journey began with a simple desire for a healthier option, and it has grown into a nationwide movement. Today, we're proud to be the #1 unsweetened flavored water in the United States. You can find our products in over 30,000 stores across the country, including major retailers like Target, Walmart, and Costco, as well as on our own website and other online platforms. We've expanded our product line to include still water, sparkling water, caffeinated options, and even a kids' line, all sticking to our original promise of no sugar and no artificial ingredients. Our team is made up of passionate individuals across the United States who are dedicated to our mission of promoting healthier lifestyles. We foster a collaborative and innovative environment where we can work together to disrupt the beverage industry and make a positive impact on people's health.