Looking for a job

Casey Serrano

@caseyserrano

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I create high-performing brand campaigns and multichannel copy.

United States

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What I'm looking for

I'm available for new opportunities where I can turn strategy into cohesive, high-performing copy and campaigns across channels, shape brand voice, and collaborate closely with creative and marketing partners.

I've created multichannel campaigns and brand voice systems for TrainingPeaks, American Lighting, Bucked Up, and Archrival clients including Spotify, Adidas, and Celebrity Cruises.

At TrainingPeaks, I authored a Brand Voice & Tone Guide adopted across three brands and helped deliver the “Legacy In Motion” campaign, which generated 14,000,000+ ad impressions and 120,000 click-throughs. My TrainingPeaks Virtual creative also drove a 60% spike in event logins, 18,500 unique email opens, and 146,000 in-app clicks in its first year.

I write across email, direct mail, digital and display advertising, social, landing pages, blogs, print, scripts, and in-app content. I translate strategic briefs and technical details into clear, audience-specific work, balancing direct-response performance with conceptual, brand-forward storytelling.

Over a 10-year tenure at Summit Integrated Systems, I led copywriting, content strategy, creative campaigns, photography, and marketing production for a niche B2B brand. I enjoy collaborating with designers, art directors, producers, and marketers, and confidently pitch creative concepts to senior leadership and C-suite partners.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

TrainingPeaks

May 2024 - Apr 2026 (1 year 11 months)

https://www.caseyjack.co/trainingpeaks
- Translated strategic briefs into compelling multichannel copy across email, direct mail, digital advertising, display, social, landing pages, and in-app content for a SaaS brand and its sub-brand portfolio.
- Developed and maintained brand voice across three distinct brands, balancing transactional and conceptual copy.

Copywriting Email Marketing Direct Mail Digital Advertising Display Advertising Social Media Landing Pages Brand Voice Campaign Development Cross Functional Collaboration Presentation Skills SaaS B2C B2B

Technical Marketing Copywriter

American Lighting

Feb 2023 - Apr 2024 (1 year 2 months)

https://www.caseyjack.co/american-lighting
- Produced short and long-form copy across email campaigns, print ads, brochures, web content, and social media, adapting brand voice for consumers, contractors, and retail buyers.
- Translated complex technical specifications into clear, audience-appropriate content.

Copywriting Email Marketing Print Advertising Brochures Web Content Social Media Brand Voice Technical Writer Content Management

Freelance Copywriter

Bucked Up

Oct 2023 - Feb 2024 (4 months)

- Developed direct response and conversion-focused copy for landing pages and YouTube scripts, adapting tone for a high-energy wellness brand. Created social media copy supporting multichannel content marketing efforts.

Copywriting Direct Response Landing Pages YouTube Scriptwriter Social Media Brand Voice

Freelance Copywriter

Archrival Youth Culture Ad Agency

Oct 2021 - Mar 2023 (1 year 5 months)

https://www.caseyjack.co/spotify
- Created integrated campaign copy and brand storytelling content for major national clients including Adidas, Spotify, and Celebrity Cruises.
- Wrote Spotify's 2021 Wrapped campaign copy for Podcast Producers and developed brand narrative for an Adidas retail lookbook.

Copywriting Brand storytelling Integrated Campaigns Editorial Digital Advertising Social Media Concepting

Marketing Manager & Lead Copywriter

Summit Integrated Systems

Mar 2013 - Mar 2023 (10 years)

https://www.caseyjack.co/summit-go
- Served as lead copywriter and content strategist for all internal and external marketing, writing for web, email campaigns, social media, direct mail, internal communications, and recruiting materials.
- Developed integrated advertising campaigns from brief to final execution and grew the brand's Instagram from zero to 4,000+ followers.