Open to opportunities

Laura Barth

@laurabarth

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Performance-driven Senior Copywriter with expertise in content strategy.

United States

Message

What I'm looking for

I am looking for a role that allows me to leverage my storytelling skills and data-driven strategies to drive business results in a collaborative environment.

I am a performance-driven copywriting professional with over 8 years of experience in content strategy and creative storytelling. My expertise lies in paid social and cross-channel content, where I have consistently delivered exceptional results. Notably, I crafted high-performing PPC ad copy that resulted in a remarkable 75% increase in subscriptions and enhanced website traffic by achieving a 100% boost in organic traffic, generating $1B in revenue.

Currently, I serve as a Senior Copywriter at Zero Gravity Marketing Agency, where I lead brand messaging and content strategy for various mission-driven tech/SaaS and health/wellness brands. My role involves developing foundational brand narratives and executing cross-channel content strategies that unify messaging across multiple platforms. I am passionate about mentoring junior writers and optimizing content performance to ensure measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Zero Gravity Marketing Agency

Jan 2023 - Present (2 years 6 months)

Led brand messaging and content strategy for a range of mission-driven, tech/SaaS, and health/wellness brands. Developed and executed cross-channel content strategies that unified messaging across websites, landing pages, email campaigns, social media, video scripts, and digital ads.

Content Strategy Messaging Strategy SEO Digital Advertising Team Leadership Marketing Lead Generation Copywriting

Manager | Content & Digital Media

TARA Education Technologies LLC

Jan 2018 - Jan 2023 (5 years)

Owned brand messaging and content strategy for a mission-driven EdTech SaaS startup supporting educators in underserved communities. Optimized website and SEO, increasing traffic by 27% through a focused technical and content overhaul.

Messaging Strategy Content Strategy SEO Website Optimization Email Marketing Content Creation SaaS Edtech Communication

Copywriter & Content Creator

Freelancer

Jan 2017 - Jan 2018 (1 year)

Provided copywriting and content creation services to various clients. Developed engaging content for websites, marketing materials, and social media platforms.

Copywriting Content Creation Digital Marketing Content Client Management Creative Writing Editing Proofreading Communication

MS Writing Teacher

Fulton County Schools

Jan 2016 - Jan 2019 (3 years)

Taught writing to students in Fulton County Schools. Developed curriculum and lesson plans to improve student literacy and writing skills.

Curriculum Development Lesson planning Classroom Management English Language Arts Teaching Mentoring Communication

Education

Degrees, certifications, and relevant coursework

Georgia College & State University

BS in Community Education, Community Education

Studied principles of community development and educational outreach. Gained expertise in designing and implementing educational programs for diverse community groups.

Georgia College & State University

MS in Teaching & Leadership, Teaching & Leadership

Focused on advanced pedagogical techniques and leadership in educational settings. Developed skills in curriculum design and instructional strategies to improve learning outcomes.