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Maria Patrick

@mariapatrick

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Senior copywriter with expertise in brand voice and content strategy.

United States

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What I'm looking for

I am seeking a role that allows me to leverage my copywriting skills in a dynamic environment, focusing on brand development and innovative content strategies.

As a Senior Copywriter at Safelite, I have successfully developed and implemented a new brand voice and tone guide, ensuring consistency across all communications. My experience spans both B2B and B2C sectors, where I have crafted compelling copy for print and digital advertisements, as well as supported internal teams with writing, reviewing, and proofreading content.

Previously, I served as a Digital Copywriter at Highlights for Children, where I led the copy development for organic social media content and contributed to the relaunch of their parenting site. My career also includes significant roles at 160over90 and Rise Brands, where I conceptualized brand campaigns and developed content strategies for various clients. My diverse experience in copywriting and editing has equipped me with the skills to create engaging and effective messaging across multiple platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Safelite

Jan 2024 - Present (1 year 6 months)

Developed and implemented a new brand voice and tone guide. Wrote copy for B2B and B2C communications, print and digital ads. Supported internal teams with writing, reviewing, and proofing content to ensure consistency.

Copywriting Brand Development Content Strategy Proofreading Digital Advertising

Digital Copywriter

Highlights for Children

Jun 2020 - Dec 2023 (3 years 6 months)

Led copy development for organic social media content. Wrote copy for digital ads, marketing and editorial emails. Developed messaging and copy for the relaunch of Highlights’ parenting site.

Social Media Digital Advertising Email Marketing Copywriting Content Development

Senior Copywriter

160over90

Apr 2019 - Mar 2020 (11 months)

Concepted brand campaigns for higher education clients. Wrote copy for direct mail, out of home, print and digital ads. Developed content strategies and wrote editorial copy for college viewbooks and admissions materials.

Campaign Development Copywriting Content Strategy Direct Mail Editorial

Senior Copywriter

Rise Brands

Feb 2018 - Jan 2019 (11 months)

Developed content strategies for brand campaigns and marketing collateral. Managed social media content for bespoke brands. Wrote copy for in-store signage, social media, print and digital ads.

Content Strategy Social Media Management Copywriting Marketing Collateral Campaigns

Copywriter

FiveHundred Degrees Studio + SBC Advertising

Mar 2016 - Mar 2018 (1 year 11 months)

Wrote copy for QSR clients’ in-store signage, product packaging, product naming, print and digital ads. Collaborated on campaign concepting and pitch work for RFPs.

Copywriting Product Naming Advertising

Freelance Copy Editor

(614) Magazine

Mar 2016 - Dec 2017 (1 year 9 months)

Proofread and edited stories for local print publications.

Editing Proofreading Content Review

Digital Marketing Specialist

Justice

Aug 2014 - Mar 2016 (1 year 7 months)

Led development and execution of in-house usability lab testing mobile UX/UI. Established metrics to track growth of organic search and mobile channels.

Usability Testing Digital Marketing Analytics