Open to opportunities

Casey Seo

@caseyseo

I build scalable operations, systems, and customer experiences for high-growth hospitality, retail, and startup businesses.

United States

Message

What I'm looking for

I'm looking to build adaptable operating systems in high-growth, resourceful environments where I can solve complex problems, streamline operations, collaborate across disciplines, and create measurable business growth.

I've founded and scaled interconnected hospitality, culinary, and vintage furniture businesses, building operational systems that support profitable growth. At Upstate Daydreamers, I grew a forest hospitality operation from one to three units, tripling annual revenue while maintaining 90%+ weekend occupancy and a 4.93-star Airbnb Superhost rating.

At Seo Wade Wood, I manage retail sales, sourcing, logistics, customer service, and interior design consultations for refinished vintage furniture and custom woodwork. I replaced rental vehicles with an agile company-owned transport framework, generating $217K+ in cost avoidance across 180,000 miles.

I've also built teams, SOPs, budgets, vendor relationships, and remote workflows for culinary ventures and startups. My software engineering background helps me break down complex problems, identify operational bottlenecks, and create practical systems that align the whole business.

Experience

Work history, roles, and key accomplishments

Current

Founder & Head of Operations

Current

Upstate Daydreamers

Jan 2021 - Present (5 years 8 months)

Designed and scaled a profitable 3-unit hospitality operation on 14 acres, tripling annual revenue with 90%+ weekend occupancy and a 4.93-star Superhost rating. Reduced procurement costs by 75% and managed a $250K+ renovation with 10 subcontractors.

Hospitality Management Operations Procurement Negotiation Project Management SOP Development Remote Management Customer Experience

Current

Founder & Head of Sales and Operations

Current

Seo Wade Wood

Jan 2020 - Present (6 years 8 months)

Managed retail operations for a vintage furniture and custom woodwork business, leading US-wide expansion and logistics. Built a high-turnover inventory sourcing operation and achieved a 66% repeat customer rate.

Retail Operations Sales Logistics Supply Chain Management Customer Service Interior Design Social Media Marketing Negotiation

Founder & Operations Manager

Ace of Cups

Jan 2024 - Dec 2026 (2 years 11 months)

Owned budgeting, purchasing, vendor relationships, and compliance for a culinary venture with ~$300K annual revenue. Led recruitment and training for multicultural staff and designed operating systems for a 100+ guest venue.

Budgeting Purchasing Vendor Management Compliance Recruitment Training Operations Management Event Management

Admissions Manager

Atlantis

Jan 2017 - Dec 2018 (1 year 11 months)

Hired, onboarded, and trained a 30-person remote admissions team, building CRM workflows and SOPs to manage 10,000+ daily leads. Optimized the sales pipeline as the organization tripled in staff size.

Admissions Management CRM Workflow Design SOP Development KPI Tracking Sales Pipeline Remote Team Management

Operations Manager

Dorjee Momo

Jan 2016 - Dec 2018 (2 years 11 months)

Co-founded a Himalayan pop-up bar and restaurant, hiring and training a 16-person team and implementing capacity planning systems. Supported expansion to a brick-and-mortar location and developed catering SOPs.

Operations Management team training Capacity Planning Scheduling Change Management Catering Event Management