I've led social editorial and digital strategy for PGA TOUR, building Golfbet's social presence from the ground up and driving a 124% increase in engagement per post through short-form video, cultural storytelling, and community-focused initiatives.
At CourseRev.AI, I create social and content strategies for B2B and B2C golf brands, growing Instagram by more than 40% and LinkedIn by more than 20% in under three months. I've also produced live-event social storytelling for Amazon Prime Sports across The Masters, Premier League, and NASCAR, while leading teams, creative workflows, analytics, and platform growth across major social channels.
