Open to opportunities

Riley Fox

@rileyfox

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Social media manager specializing in sports content, fan engagement, and revenue-driving digital campaigns.

United States

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What I'm looking for

I seek a role where I can lead sports-focused social and digital content strategy, drive fan engagement and revenue, mentor creatives, and scale multimedia campaigns.

I am a results-driven social media manager with 6+ years in the sports industry, skilled in content strategy, graphic design, photography, videography, and performance analysis. I’ve developed and executed season-long content plans, delivered live coverage for 200+ games, and driven measurable revenue increases including $3.1M in single-game ticket sales and $200,000 in trackable team income.

I lead creative teams and internship programs, produce high-quality assets using the Adobe suite, and launch innovative fan engagement initiatives such as Giphy integrations that generated over 24 million views. My work has been nationally published in Baseball America and has helped 15+ players reach the NHL Draft.

Experience

Work history, roles, and key accomplishments

Current

Campaign Planning Manager

Current

Big Sky Professional Baseball

Nov 2023 - Present (1 year 10 months)

Led social media strategy and content production across Twitter, Instagram, TikTok and Facebook, boosting single-game ticket sales 30% and generating over $3.1M in single-game ticket revenue across two seasons.

Social Media Strategy Adobe Creative Suite Photography Videography Analytics

Manager of Digital Media

Flint Firebirds

Sep 2019 - Nov 2023 (4 years 2 months)

Served as primary content creator and led digital campaigns, launching Giphy content that achieved 24M+ views and growing the team's Twitter and Instagram to be the fastest-growing in the league for two consecutive years.

Content Creation Adobe Photoshop Photography Videography Campaigns Community Engagement

Video Assistant

Ferris State Athletics

Dec 2017 - Mar 2018 (3 months)

Captured in-game action and produced hype videos and highlights; operated live television broadcasts for ESPN in multiple production roles to ensure seamless coverage.

Camera Operation Video Editing Production

Education

Degrees, certifications, and relevant coursework

Ferris State University

Bachelor of Science, Television and Digital Media Production

2016 - 2019

Bachelor of Science in Television and Digital Media Production with comprehensive training in studio and field camera operation, directing, producing, audio engineering, video editing, motion graphics, and live event production.