Open to opportunities

Evan MacElwee

@evanmacelwee

Message

I grow engaged social communities through data-driven short-form content and brand marketing.

United States

Message

What I'm looking for

I'm seeking a remote social media, content marketing, or community role with a consumer, outdoor, or athletic brand where I can grow engaged audiences through data-driven content and community engagement.

I've built and managed a 14,000-follower TikTok and Instagram community through daily short-form video, trend research, interactive polls, and data-informed content planning.

At Florence Marine X, I support brand marketing through community outreach, customer-feedback analysis, and coordination between sales and marketing teams. I also developed marketing analysis for Arakawa Surfboards that informed a revised social media strategy and increased online engagement.

I'm drawn to consumer, outdoor, and athletic brands, bringing creator-side platform fluency alongside market research, community engagement, web design, and hands-on retail brand experience.

Experience

Work history, roles, and key accomplishments

Current

Independent Content Creator

Current

TikTok & Instagram

Mar 2020 - Present (6 years 5 months)

Built and managed an engaged 14,000-follower community across TikTok and Instagram through daily short-form video content, trending audio/hashtag strategy, and interactive polls, driving above-average post engagement. Used TikTok Analytics to identify peak posting windows and top-performing content pillars, translating data into a refined content calendar that improved overall engagement rate.

Short form Video Content Strategy TikTok Analytics Community Management Trend Research Capcut

Education

Degrees, certifications, and relevant coursework

University of Hawai'i at Mānoa

Bachelor of Science, Marketing

2022 -

Pursuing a Bachelor of Science in Marketing at the Shidler College of Business, with coursework and projects in market research, digital marketing, and brand management.