I’m a social media and content marketing leader with 9+ years of experience helping brands turn social into a growth and engagement channel — not just a place to post content. I specialize in building strategic, scalable social ecosystems that connect content, community, influencer marketing, and business goals. My work sits at the intersection of creativity and performance: strong storytelling backed by data, systems, and clear KPIs. Throughout my career, I’ve partnered with brands and teams to: • Drive measurable growth through integrated organic, influencer, and paid-informed strategies • Build and optimize social programs that increase engagement and brand awareness • Create repeatable systems, frameworks, and workflows that allow teams to scale without burnout I’m known for being both strategic and hands-on — equally comfortable setting direction, managing campaigns, and rolling up my sleeves to execute when needed. I’m especially passionate about mentoring teams and leaving them stronger, more confident, and more self-sufficient than when I found them. I continuously invest in my craft through certifications in influencer marketing, digital strategy, and entrepreneurship, staying close to what’s working now — not just what worked last year.
Kaylee Muchow
@kayleemuchow
Social media & content leader with 9+ years driving growth with scalable, data-driven strategies across content, community, and influencer programs.
Experience
Work history, roles, and key accomplishments
Social Media Manager
DM Injury Law
Apr 2024 - Present (2 years 1 month)
Designed and executed a KPI-driven social media growth strategy that increased engagement by nearly 4,000% and added 8,000 net followers in under 12 months. Built influencer partnerships and a full-funnel content engine, using real-time performance data to continuously optimize growth.
Marketing Manager
Better Homes and Gardens Real Estate Kansas City Homes
Nov 2021 - Apr 2024 (2 years 5 months)
Repositioned the brand’s digital presence to outperform benchmarks, generating 2.3M impressions and 98k+ engagements in 2023 through content and platform optimization. Built scalable workflows enabling virtual support for 300+ agents and led live training on social media strategy, short-form video, Canva, and ChatGPT.
Content Team Lead
RSM Marketing
May 2020 - Nov 2021 (1 year 6 months)
Built and led a distributed content team delivering high-performing multi-client campaigns through structured systems, workflows, and performance accountability. Designed multi-brand growth strategies and integrated content ecosystems combining SEO, email, and social to drive traffic, authority, and conversion across B2B and B2C audiences.
Education
Degrees, certifications, and relevant coursework
American University
Master of Arts, Strategic Communication
2020 - 2021
Earned a Master of Arts in Strategic Communication at American University from 2020 to 2021.
Coastal Carolina University
Bachelor of Arts, Communication
2016 - 2019
Earned a Bachelor of Arts in Communication at Coastal Carolina University from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
www.kayleemuchow.comSalary expectations
Social media
Job categories
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