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Kaylee MuchowKM
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Kaylee Muchow

@kayleemuchow

Social media & content leader with 9+ years driving growth with scalable, data-driven strategies across content, community, and influencer programs.

United States
Message

I’m a social media and content marketing leader with 9+ years of experience helping brands turn social into a growth and engagement channel — not just a place to post content. I specialize in building strategic, scalable social ecosystems that connect content, community, influencer marketing, and business goals. My work sits at the intersection of creativity and performance: strong storytelling backed by data, systems, and clear KPIs. Throughout my career, I’ve partnered with brands and teams to: • Drive measurable growth through integrated organic, influencer, and paid-informed strategies • Build and optimize social programs that increase engagement and brand awareness • Create repeatable systems, frameworks, and workflows that allow teams to scale without burnout I’m known for being both strategic and hands-on — equally comfortable setting direction, managing campaigns, and rolling up my sleeves to execute when needed. I’m especially passionate about mentoring teams and leaving them stronger, more confident, and more self-sufficient than when I found them. I continuously invest in my craft through certifications in influencer marketing, digital strategy, and entrepreneurship, staying close to what’s working now — not just what worked last year.

Experience

Work history, roles, and key accomplishments

BH

Marketing Manager

Better Homes and Gardens Real Estate Kansas City Homes

Nov 2021 - Apr 2024 (2 years 5 months)

Repositioned the brand’s digital presence to outperform benchmarks, generating 2.3M impressions and 98k+ engagements in 2023 through content and platform optimization. Built scalable workflows enabling virtual support for 300+ agents and led live training on social media strategy, short-form video, Canva, and ChatGPT.

RM

Content Team Lead

RSM Marketing

May 2020 - Nov 2021 (1 year 6 months)

Built and led a distributed content team delivering high-performing multi-client campaigns through structured systems, workflows, and performance accountability. Designed multi-brand growth strategies and integrated content ecosystems combining SEO, email, and social to drive traffic, authority, and conversion across B2B and B2C audiences.

Education

Degrees, certifications, and relevant coursework

American University logoAU

American University

Master of Arts, Strategic Communication

2020 - 2021

Earned a Master of Arts in Strategic Communication at American University from 2020 to 2021.

Coastal Carolina University logoCU

Coastal Carolina University

Bachelor of Arts, Communication

2016 - 2019

Earned a Bachelor of Arts in Communication at Coastal Carolina University from 2016 to 2019.

Tech stack

Software and tools used professionally

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