Open to opportunities

Mike Torres

@miketorres

Brand strategist and creator growth specialist scaling viral content systems with data-driven optimization and AI-assisted workflows.

United States

Message

What I'm looking for

I’m looking for a role where I can build viral, data-driven content systems, lead creator/influencer partnerships, and use AI-assisted workflows to accelerate measurable audience growth across TikTok and Instagram.

I’m a brand strategist and creator growth specialist focused on building and scaling viral content systems that drive measurable audience growth. I combine creative execution with analytical decision-making to consistently grow digital brands through structured testing and optimization.

Most recently, I scaled an AI influencer brand to 1,000,000+ video views and 2,900 followers in 90 days with zero paid promotion. I developed data-driven content strategy and storytelling frameworks, built scalable brand bibles and voice guidelines, and produced 90+ viral video scripts across distinct content formats.

Across healthcare, gaming, and entertainment, I’ve supported growth, marketing, community building, and creator-facing initiatives—ranging from managing social media presence for 100,000+ active users to running UGC-focused content strategies and paid campaigns. From TikTok and Instagram to analytics and scheduling, I lead iterative experimentation that improves replay metrics, engagement, and conversion-focused visibility.

Experience

Work history, roles, and key accomplishments

Freelance Social Media Consultant

Self-Employed

Jan 2023 - May 2026 (3 years 4 months)

Managed social media strategy and content creation for consumer brands and lifestyle companies, including AI-assisted workflows to scale short-form video production by 3x. Created and scheduled 50+ social assets monthly across TikTok, Instagram, and YouTube, and advised on community growth strategies and platform optimization.

Social Media Strategy Content Creation Short Form Video Production TikTok Instagram YouTube Content Scheduling Community Strategy In Platform Optimizations

Brand Manager - AI Influencer Dev

Mindalter

Jan 2026 - Apr 2026 (3 months)

Generated 1,000,000 total video views and grew an AI influencer account to 2,900 followers in 90 days with zero paid promotion. Built scalable viral content systems, including 90+ script variations across content formats, and improved replay metrics by 4x.

Content Strategy TikTok Instagram Replay Metrics Analysis Creator Content Formats

Social Media Content Consultant

Som Sleep

Nov 2025 - Jan 2026 (2 months)

Developed TikTok and Instagram content strategy focused on UGC and product education. Coordinated content production and creator partnerships, managed a 50+ asset content calendar, and built AI-assisted workflows for rapid ideation and production.

Content Strategy UGC TikTok Instagram Product Education Creator Partnerships Content Production AI Assisted Workflows

Social Media & Content Manager

Game Grid

Jan 2024 - Jan 2025 (1 year)

Managed social media presence for a gaming platform with 100,000+ active users, including influencer partnerships and creator activations to drive community engagement. Created content calendars for daily posting across TikTok, Instagram, Twitter, and YouTube, and optimized social content based on user data and trends.

Social Media Management Influencer Partnerships Creator Activations Community Management TikTok Instagram Twitter YouTube

Social Media & Content Marketing Manager

Beyond Physician

May 2021 - Nov 2023 (2 years 6 months)

Managed social media strategy for a SaaS platform targeting healthcare professionals. Grew social media traffic and engagement by 35% through targeted content campaigns and managed content calendars, analytics-driven optimization, and Meta paid social campaigns.

Social Media Strategy Educational Content LinkedIn Facebook Social Media Analytics Performance Optimization Paid Social

Content & Social Media Manager

WebUpgrade

Dec 2020 - Jul 2021 (7 months)

Managed social media content strategy for multiple client accounts, creating and scheduling content calendars to maintain consistent brand voice. Led content creation for graphics, videos, and copy, and conducted social media audits and competitive analysis.

Social Media Strategy Graphics Production Video Production Copywriting Competitive Analysis

Social Media Manager

Gigs Media Group

Dec 2019 - Dec 2020 (1 year)

Managed social media strategy for healthcare and lifestyle brand clients, including building analytics dashboards to track engagement, reach, and growth metrics. Grew social media traffic by 25% YoY through optimized content and posting strategy, and handled day-to-day community engagement with monthly content calendars.

Social Media Strategy Social Media Analytics And Engagement Metrics Community Engagement