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Casey BurridgeCB
Looking for a job

Casey Burridge

@caseyburridge

I build AI-first growth engines that increase B2B software revenue and retention.

Philippines
Message

What I'm looking for

Seeking a worldwide-remote, async role. Sweet spot: marketing strategy, ops + AI: building systems that make marketing compound, not just spend. Deep B2B SaaS/dev-tools background. Optimising for scope and autonomy over title. Full-time or contract, $100k+.

At GravityKit, I’ve owned growth and marketing end-to-end for a B2B software company, building the content and SEO engine from zero to 400+ posts and doubling organic traffic in 18 months.

I’ve rebuilt marketing operations around AI-first workflows using Claude agents, MCP, and 30+ skills, cutting core task time by 90% without adding headcount. I also led content and CRO for a full site redesign that lifted pricing-page transactions 167% and doubled homepage conversions.

I build lifecycle programs that improve retention: churn-risk segmentation and onboarding reduced subscription cancellations by 58% and improved cohort retention by 24%. I’ve also co-designed pricing and packaging that increased AOV by 40%, and led Black Friday/Cyber Monday campaigns that delivered 45% year-over-year revenue growth.

Earlier, I planned SEO programs for B2B technology clients at TheHoth and ran $500K+ programmatic advertising campaigns, data integrations, and reporting at Avocet Systems. My MSc in Information Systems Management informs a systems-thinking approach to growth, technical collaboration, and AI operations.

Experience

Work history, roles, and key accomplishments

GravityKit logoGR
Current

Strategic Growth & Operations Manager

GravityKit

Mar 2021 - Present (5 years 5 months)

I work across the full marketing stack, from organic/SEO to partnerships and paid media. A couple of my achievements: Built the content and SEO engine from zero, doubling organic traffic in 18 months; and rebuilt marketing ops as AI-first workflows, cutting core task time 90% with zero added headcount.

Education

Degrees, certifications, and relevant coursework

The University of Salford logoTS

The University of Salford

Master of Science, Information Systems Management

2024 - 2025

Grade: Distinction

Pursued a Master of Science in Information Systems Management, graduating with Distinction. Thesis explored the role of systems thinking in strategic decision-making among digital marketers.

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