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Carrie Harris

@carrieharris

Social Media Manager at Leigh Adams Advertising, who drove 26.9M+ impressions for Cambridge Pavers with performance-informed social strategy.

United States

Message

At Leigh Adams Advertising, I lead social strategy for Cambridge Pavers across platforms including Facebook, Instagram, Pinterest, and TikTok. In 2025, I drove 26.9M+ impressions by evolving the strategy toward performance-informed content, short-form video, and contractor storytelling.

Previously, I grew UWorld Nursing's TikTok brand awareness by more than 200% with platform-native educational content and led social strategy and a team at Break The Silence Against Domestic Violence, scaling Facebook to 1,000,000 monthly views. I also advise B2B and B2C clients on social strategy, community engagement, audience growth, and measurement.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Leigh Adams Advertising

Dec 2023 - Present (2 years 10 months)

Leads social strategy for Cambridge Pavers, driving multi-platform growth and paid social optimization. Achieved 26.9M+ impressions and significant increases in website clicks and paid efficiency.

Social Media Strategy Facebook Instagram Pinterest TikTok LinkedIn Reddit GA4 Paid Social Social Listening Content Strategy Performance Optimization

Current

Digital & Social Strategy Consultant

Current

Independent

Aug 2020 - Present (6 years 2 months)

Advises B2B and B2C clients on social strategy, community engagement, and content development. Developed multi-platform strategies for clients like WellWell USA and Orange County's Credit Union.

Social Media Strategy Community Engagement Audience Growth Content Development Advocacy Measurement AI Assisted Research

Social Media Specialist

UWorld

Dec 2022 - Oct 2023 (10 months)

Grew UWorld Nursing's TikTok brand awareness by over 200% through educational content and managed cross-channel programming. Managed creator partnerships and real-time community engagement.

TikTok LinkedIn Instagram Content Strategy Creator Partnerships Community Engagement Performance Analysis

Social Media Director

Break The Silence Against Domestic Violence

Jun 2022 - Apr 2023 (10 months)

Directed multi-channel social strategy and led a social media team, scaling Facebook to 1,000,000 monthly views. Developed YouTube strategy and partnered with stakeholders on mission-driven storytelling.

Social Media Strategy Team Leadership Facebook YouTube Community Engagement Storytelling Stakeholder Management

Copywriter

Project 10k

Nov 2021 - Dec 2022 (1 year 1 month)

Developed website, blog, email, and campaign messaging that translated startup and business concepts into clear audience-facing narratives.

Copywriting Content Development Email Marketing Blog Writing Campaign Messaging

Social Media Marketing Manager - Sales Recruiting

Moxie Pest Control

Nov 2020 - Nov 2021 (1 year)

Built a 30/60/90-day social recruiting strategy that increased women hires from 2% to 30% and doubled overall recruiting. Distributed employer-brand content across multiple platforms.

Social Recruiting Employer Branding LinkedIn Facebook Instagram YouTube TikTok SMS Email Audience Targeting

Digital Outreach Specialist

ProMedia Fire

Dec 2019 - Aug 2020 (8 months)

Led digital outreach strategy, managed team members, built departmental SOPs, and used campaign analytics to refine audience targeting and platform-specific messaging.

Digital Outreach Team Management SOP Development Campaign Analytics Audience Targeting

Digital Marketing Strategist

The Potter's House

Aug 2017 - May 2019 (1 year 9 months)

Supported integrated web, social, and mobile strategy, including executive social presence and real-time digital/event coverage. Led team members and used campaign performance to inform future strategy.

Digital Marketing Social Media Web Strategy Mobile Strategy Team Leadership Campaign Performance