Caroline Mureithi
@carolinemureithi
Commercial Performance Manager driving FMCG and banking growth through analytics-led sales execution and digital product ownership.
KenyaWhat I'm looking for
I’m a commercial leader with 6+ years’ experience across FMCG and banking, focused on distributor management, territory execution, sales analytics, and building sales capability. I’ve consistently delivered sales growth, strengthened customer loyalty, and led high-performing teams through data-driven performance reviews and targeted action planning.
At Diageo, I drive commercial targets by analyzing performance data to improve execution and profitability, and I’ve also owned the Diageo One product roadmap to better align digital tools with sales needs. I championed digital ordering adoption on Diageo One—growing the platform by +6,000 customers within 2 months—and exceeded territory sales targets, earning MVP for +32% growth vs. SPLY while expanding innovation listings to +70% of distributor universes. I also lead coaching and training initiatives that improve execution quality across distributor, agency, and sales teams.
Experience
Work history, roles, and key accomplishments
Drive sales growth by analyzing performance data and identifying opportunities to improve commercial results. Lead forecasting, performance tracking, reporting, and action planning with sales, marketing, finance, and distributors.
Own the Diageo One B2B eCommerce product roadmap, aligning digital tools to sales execution needs. Championed digital ordering adoption, growing the platform by +6,000 customers within 2 months.
Deliver performance reporting and analytics across divisions to identify sales gaps and recommend actions. Lead capability training for 20+ distributor, agency, and sales team members, and coach underperforming sales teams to improve territory performance.
Develop and implement trade marketing and territory plans to meet brand visibility, volume, and promotion objectives. Managed distributor relationships to ensure stock availability, pricing accuracy, and compliance; exceeded territory sales targets and earned MVP for +32% vs. SPLY, with innovation listings to +70% of distributor universes.
Sales Executive
Co-operative Bank of Kenya
Jan 2019 - May 2021 (2 years 4 months)
Market and sell banking products while consistently exceeding sales and growth targets. Drive adoption of mobile banking platforms and collect/analyze market data to support tailored financial product development.
Intern
Co-operative Bank Sacco
Jul 2017 - Sep 2017 (2 months)
Support credit management activities, loan processing, and reconciliations. Maintain accurate member records and digitize documents to improve efficiency.
Education
Degrees, certifications, and relevant coursework
Kenyatta University
Bachelor of Economics & Finance, Economics & Finance
Grade: Second Class Upper (B+)
Earned a Bachelor of Economics & Finance at Kenyatta University, with results listed as Second Class Upper (B+).
Bishop Gatimu Ngandu Girls High School
High School, Secondary Education
Attended Bishop Gatimu Ngandu Girls High School (Nyeri).
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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