VBvalentine butali
@valentinebutali
Results-driven professional in key accounts management and business development.
KenyaWhat I'm looking for
I am a highly motivated FMCG professional with seven years of experience in driving sales growth and operational excellence. My career has been marked by a proven ability to lead strategic initiatives, implement digital transformation, and enhance customer engagement. I specialize in premiumization strategies, market expansion, and building strong client relationships, all while leveraging innovation and technology to achieve sustainable business success.
In my current role as Territory Manager at Kenya Breweries Limited, I have successfully executed targeted strategies that led to a remarkable 83% increase in Scotch and reserve spirits sales. My leadership in launching customer-centric initiatives, such as the Diageo One ordering app, has not only accelerated sales but also optimized cost efficiency for our distributors. Recognized as the Nairobi Division MVP for FY24, I consistently deliver outstanding results through collaboration and a relentless pursuit of excellence.
Experience
Work history, roles, and key accomplishments
Territory Manager
Kenya Breweries Limited
Jul 2021 - Present (3 years 11 months)
As Territory Manager, I executed premiumization strategies that tripled Scotch and reserve spirits sales, achieving an 83% increase in FY22. Developed Joint Up Business Plans for strategic outlets, driving NSV growth and expanding market share. Recognized as the top territory manager for effective digital engagement.
Field Sales Representative
Kenya Breweries Limited
Jan 2021 - Jul 2021 (6 months)
In my role as Field Sales Representative, I generated KES 60 million in monthly revenue through targeted sales strategies. Led Route-to-Market initiatives that resulted in a 32% NSV growth and revitalized financial accounts through strategic promotions.
Diageo One Roll Out Lead
Kenya Breweries Limited
Jun 2020 - Sep 2020 (3 months)
Led the launch of the Diageo One digital platform, generating 10M NSV in the first month. Recruited 120 outlets to enhance customer engagement and streamline order placement.
Trade Development Representative
Kenya Breweries Limited
Feb 2018 - Dec 2020 (2 years 10 months)
As Trade Development Representative, I doubled the off-trade universe and achieved 111% NSV growth by establishing a new distributor and implementing effective sales strategies. Successfully scaled sales from 3,000 to 7,500 barrels per month.
Education
Degrees, certifications, and relevant coursework
JTJomo Kenyatta University of Agriculture and Technology
MSc Strategic Management, Strategic Management
2023 -
JTJomo Kenyatta University of Agriculture and Technology
Bachelor of Mass Communication, Mass Communication
2012 - 2016
Availability
Location
KenyaAuthorized to work in
Job categories
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