Carolina Athayde

Currently leading a cross-functional team of 6 engineers, 2 designers, and 2
Product Managers. As a Software Project Manager, I am responsible for implementing better processes, and tools within all teams of the company. Also, I have to guarantee that there is alignment among teams and that productivity rates are high, using Scrum e Kanban. I am the link between the business and the operation.

I was the Product Manager of two Products, end-to-end product lifecycle from
design till delivery. Super Chefs, focused on growth and premium content. When I was responsible for the first growth strategy implemented, through different partnerships, influence marketing, and content marketing.

Auti Books was an audiobook e-commerce that offered a complete experience through an app and a website with more than 1.000 books in the catalog.
➔ B2B communication with book publishers and other commercial partners;
➔ Monitoring KPIs regarding B2B clients and different books categories through performance reports;
➔ Negotiating and implementing sales campaigns;
➔ Responsible for new book acquisi

➔ Engagement and monetization campaign planning, through newsletters and landing pages,
using RD Station;
➔ Monitored bugs, KPIs, A/B tests, and user tracking through intern reports and Google Analytics
➔ Responsible for market research, and elaborating and presenting management reports;
➔ Responsible for product communication, reviewing layouts, and transactional mailing

➔ Responsible for creating, mapping, and improving the area’s processes;
➔ Implemented and set up tools (Zendesk, RD Station e Drift);
➔ Built information hierarch, and developed the startup’s Help Center;
➔ Managed customer success, gathering insights from user feedback for product improvement.
Main achievements: Created the CS area before the launch of the startup and was responsible for the op

StarTimes is a Chinese multinational that provides technologies and broadcasters for countries that
are switching from analog to digital television.
➔ Responsible for preparing, translating, and reviewing scripts for dubbing;
Main achievements: Worked towards digital transformation, translating and reviewing multiple
scripts for series and cartoons.