I’m looking forward to working in Product, in an dynamic and growing environment.
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@carolinaathayde
Graduated in IR, studied Business, and got passionate about digital products.
I’m looking forward to working in Product, in an dynamic and growing environment.
Born in Brazil, studied abroad in Argentina, England, and France. Also, as a PM, I went on a digital nomad trip to Europe in 2022. I graduated in International Relations, also studied Business, and got passionate about developing digital products. I also did other courses focused on Product, such as Product Management at PM3 and Product Manager at IBMEC.
I’ve worked in the tech world for 5 years, bringing Product insights to build software and digital Products. I worked for a Chinese multinational, a Brazilian audiobook startup and I'm currently a Partner & PM at a Culinary Social Media. I work focusing on the user experience, with a problem solving mindset and bringing business and tech innovation insights.
As a founding team member, I worked to scale DeliRec from 0 to more than 1 million monthly active users. Recently I’ve been focusing on leading agile teams, facilitating their routines, and implementing processes. Now I’m looking forward to working in Product, in a dynamic and growing environment.
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Work history, roles, and key accomplishments
DeliRec
Dec 2022 - Present (2 years 11 months)
Currently leading a cross-functional team of 6 engineers, 2 designers, and 2
Product Managers. As a Software Project Manager, I am responsible for implementing better processes, and tools within all teams of the company. Also, I have to guarantee that there is alignment among teams and that productivity rates are high, using Scrum e Kanban. I am the link between the business and the operation.
DeliRec
Nov 2020 - Dec 2022 (2 years 1 month)
I was the Product Manager of two Products, end-to-end product lifecycle from
design till delivery. Super Chefs, focused on growth and premium content. When I was responsible for the first growth strategy implemented, through different partnerships, influence marketing, and content marketing.
Auti Books
Jun 2020 - Jul 2022 (2 years 1 month)
Auti Books was an audiobook e-commerce that offered a complete experience through an app and a website with more than 1.000 books in the catalog.
➔ B2B communication with book publishers and other commercial partners;
➔ Monitoring KPIs regarding B2B clients and different books categories through performance reports;
➔ Negotiating and implementing sales campaigns;
➔ Responsible for new book acquisi
Auti Books
Sep 2019 - Jun 2020 (9 months)
➔ Engagement and monetization campaign planning, through newsletters and landing pages,
using RD Station;
➔ Monitored bugs, KPIs, A/B tests, and user tracking through intern reports and Google Analytics
➔ Responsible for market research, and elaborating and presenting management reports;
➔ Responsible for product communication, reviewing layouts, and transactional mailing
Auti Books
Dec 2018 - Sep 2019 (9 months)
➔ Responsible for creating, mapping, and improving the area’s processes;
➔ Implemented and set up tools (Zendesk, RD Station e Drift);
➔ Built information hierarch, and developed the startup’s Help Center;
➔ Managed customer success, gathering insights from user feedback for product improvement.
Main achievements: Created the CS area before the launch of the startup and was responsible for the op
StarTimes
Jul 2018 - Dec 2018 (5 months)
StarTimes is a Chinese multinational that provides technologies and broadcasters for countries that
are switching from analog to digital television.
➔ Responsible for preparing, translating, and reviewing scripts for dubbing;
Main achievements: Worked towards digital transformation, translating and reviewing multiple
scripts for series and cartoons.
Degrees, certifications, and relevant coursework
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